Cartology partners partnership with Haben to extend its large format screen network

Cartology x Haben

Tom Windeyer: “We’re pleased to continue the growth of our retail out-of-home network”

Cartology has announced its partnership with Haben to extend its large format Shopper screen network across four new neighbourhood, sub-regional and major regional centres; Casey Central, Cleveland Central, The Pines Shopping Centre and Wollongong Central. 

The centres are home to retail, dining and entertainment precincts including major supermarket and specialty stores; Aldi, Coles, David Jones, Target and Woolworths.

As part of the partnership, Cartology will supply, install and maintain five new high impact, full motion screens, further increasing its large format portfolio.

Tom Windeyer, Cartology’s general manager of commercial development and new business, said: “We’re pleased to continue the growth of our retail out-of-home network and extend our large format screen portfolio in partnership with Haben. The additions further cement our screen expertise and the impact we can drive for partners across the connected customer journey.”

With a shared ambition to improve the centre experience, the growth of the screen network gives brands further opportunity to connect with customers from sofa to shelf, powered by rich customer insights. 

Antony Keenan, head of investment management at Haben, said: “We’re excited to extend our partnership with Cartology and drive impact for customers through large format. The new screens located across some of our finest retail and entertainment precincts will bring the centres to life for customers and enhance their in-centre experience. 

The announcement comes after Cartology recently added 33 new centres to its Shopper portfolio. The new builds bring Cartology’s 100% digital retail screen network to over 4,000.
 has announced the evolution of the instore shopping experience powered by digital transformation.
The health, beauty and baby aisles of over 400 Woolworths Supermarkets stores nationally will be digitised as the Woolworths Group’s media business installs a premium, full-motion digital, front-of-aisle screen network.
Through Cartology, brands can understand and target customers across their connected shopping journey based on category-specific purchase behaviours.
See also:
Cartology digitises in-store experience with front-of-aisle screen network

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