Bullfrog has appointed Robbie Brammall as Chief Marketing and Innovation Officer, a newly created role aimed at differentiating the business from traditional advertising agencies.
He joins the independent agency after eight years as Director of Marketing and Communications at Tasmania’s Museum of Old and New Art (Mona), where he led brand and communications efforts across the museum and its associated businesses.
Brammall said; “One of the many great things about Mona was that I was legitimately able to influence all 4Ps. And the impact that had on effectiveness was acute—in a good way.
“Whether it was selling $30 million in museum tickets or $300,000 in soap, it’s a lot easier when you can apply distinctiveness to all four tactical levers. So, I’m looking forward to bringing that experience to the brands we co-conspire with here at Bullfrog.”
Brammall brings over 25 years of experience in marketing and creative roles, having worked as a Creative Director and Writer at agencies including Saatchi & Saatchi, BBDO and DDB.
His work has spanned sectors including finance, tourism, FMCG, and government, with clients such as Westpac, Visa, Devondale and ahm.
Dalton Henshaw, Founder and Chief Executive Officer, says “I’ve been a huge admirer of what Robbie achieved at Mona. His mix of strategic marketing rigour, deep commercial understanding, and ability to innovate in every category he’s touched is something incredibly unique – I haven’t come across it before.
“Robbie embodies creativity and accountability (and many colourful visors), which aligns with everything Bullfrog prides itself on: doing work that works. This new role will be integral in delivering our clients’ growth ambitions and unlocking our system for sustainable brand growth.
His work at Mona speaks for itself, so I feel incredibly grateful he’s decided to make Bullfrog the next place he makes his mark.”
Brammall said of his appointment: “I had a chat with Dalts, and it turned out we shared a very similar business philosophy on brand growth.
“I like the direction and system he’s mapped out for Bullfrog, and the team’s entrepreneurial ambition. Combined with the expertise we’re assembling, it’s a strong offer for growth-focused challenger brands.”
Brammall’s appointment follows recent additions to Bullfrog’s leadership team, including Georgia Newton as General Manager, Mike Ronkoske as Chief Strategy Officer, and Tim Shelley as Chief Brand and Experience Officer.