Bohemia, part of the M&C Saatchi Group, has been appointed as the media partner of Sharesies Australia.
Sharesies is an investing business with the mission to help create financial empowerment for all. The platform has over 550,000 investors across Australia and New Zealand, and makes it possible to buy shares and portions of shares from 1 cent.
Brendan Doggett, Sharesies Australia country manager, said: “Our focus is to make investing more accessible than ever. There are record numbers of Aussies entering the investing space, and it’s imperative that the industry rises to the occasion to help welcome these new investors in.
“At Sharesies, we’re focused on doing this with no minimum investment, and heaps of resources and support to help our investors learn as they go.
“The Sharesies platform is one of New Zealand’s most beloved brands, and we are looking to create the same experience here in Australia.
“The Australian market in 2022 is a very different landscape but what we do know is that only eight per cent of Australians rate themselves as ‘very’ knowledgeable about the share market and almost half of Aussies (48 per cent) say they don’t have enough money to invest. We look forward to working with Bohemia to help champion and grow the Sharesies brand locally,” Doggett added.
Sev Griffiths, general manager, Bohemia Group, said of the win following a competitive media pitch: “There is a great opportunity to tap into the tech savvy consumer and market here in Australia and work in partnership with Sharesies to realise their purpose of creating financial empowerment for everyone, giving someone who has $5 the same investment opportunity as someone with $5M.”
Bohemia’s win comes after the appointment of Paul Hutchison as CEO last month.
See also: Bohemia Australia announces appointment of Paul Hutchison as CEO
Hutchinson spent four years as the chief executive of Wavemaker UK. He replaces outgoing CEO Brett Dawson who announced his plans in March to take on a broader remit within the AUNZ Group.
Hutch, as he is known, will not only be responsible for the management and growth of Bohemia Group but will sit on the executive team of M&C Saatchi Group AUNZ and lead the media and commerce capability