Blobfish International has appointed Angelica Naranjo as its new head of client services and operations, in a newly created role.
Effective immediately, Naranjo will lead the Blobfish Australia team, overseeing content delivery across campaigns while also expanding the business through new remits, clients, and network partnerships.
Naranjo brings 15 years of media experience to the role, with a background spanning integrated content, experiential marketing, sponsorships and brand-funded projects.
She joins from Paramount Australia, where she worked as senior project manager on CommBank’s brand-funded content series, The Brighter Side.
Prior to that, she was head of original and integrated content at Mediabrands, where she helped establish Mediabrands Content Studios, the agency’s creative, sponsorships and experiential division.
During her time there, the studio delivered campaigns for brands including LEGO and won the 2023 Media Federation of Australia Grand Prix for its brand partnership with Nitro Circus.
Earlier in her career, Naranjo spent more than eight years at UM in account management before becoming director of UM Studios Australia, where she worked on original, co-branded and addressable content.
Nicolas Cann. Image: Blobfish International
Blobfish International director Nicolas Cann said Naranjo’s appointment comes as the business looks to strengthen its client services capability and scale further in 2026.
“We are very excited to have such a powerhouse like Angelica leading our client services team,” Cann said.
“Angelica will be critical in taking Blobfish into a new era, as we focus on levelling up the business in 2026. Our vision to dominate the global sampling and activation space is only possible by having a strong team – we’ve experienced solid growth over the past 10 years, and we know this will continue, particularly with Angelica coming on-board.”
“As Australia’s only sampling media network, we are focused on providing clients with engaging and effective activations which Angelica will lead.”
Commenting on her appointment, Naranjo said the timing aligned with a broader growth chapter for the business.
“Joining Blobfish as the business embarks on its second decade is a thrilling opportunity,” she said.
“I’m eager to align Blobfish’s client services and operations to not only sustain momentum, but to also build the strategic framework that will define our next 10 years of growth. I look forward to working with Nic and the team to continue to produce work defined by innovation, excellence and shared success with our clients and partners.”
Top Image: Angelica Naranjo