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Ben Roberts-Smith launches online clothing store amidst legal battle

The brand name is Roberts-Smith's former military radio call sign.

By Nama WinstonPublished Oct 18, 2026
2 min read
BEN ROBERTS SMITH
Ben Roberts-Smith launches EPIC 1 TWO. Image: Instagram

Embattled former SAS corporal and Victoria Cross recipient, Ben Roberts-Smith, has launched a clothing brand.

He unveiled his online store, EPIC 1 TWO, via Instagram over the weekend. The store sells merchandise branded with the company name, including T-shirts, hoodies and caps. The range costs $49 to $85, and there is a 10% discount for military personnel.

The brand name is Roberts-Smith's former military radio call sign.

 
 
 

 

 
 
 
 

 
 

 
 
 

 
 

A post shared by EPIC 1 TWO (@epic1two)


 

Ben Roberts-Smith launches EPIC 1 TWO brand

Roberts-Smith told news.com.au: "The whole premise of doing a brand, from my perspective, is to, one, I mean, I’ve gotta try and find some way to make money for my family."

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He added: “Part of my reason for starting the brand is I’ve spent a decade trying not to do the media, and then finding that, you know, the millions of dollars they’ve made off my name during the defamation.”

The controversial military veteran appeals to his supporters as he models some of the products.

He was arrested last year as he attempted to board a flight from Sydney, charged with five counts of war crimes in Afghanistan during his service between 2009 and 2012.

Roberts-Smith has denied the charges and is currently on bail. His case requires orders under the National Security Information Act before the brief of evidence can be fully served, and status hearings are progressing through the Commonwealth Director of Public Prosecutions and Sydney's Downing Centre Local Court.

He has told his online subscribers: “The day I was arrested and escorted onto the tarmac, I had no idea the images would capture three words emblazoned on the aircraft behind me. Spirit of Australia.”

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