Ben Roberts-Smith continues his hustle with new product launch
The former SAS corporal is determined to make some money while he's on bail.
Controversial former SAS corporal and Victoria Cross recipient, Ben Roberts-Smith, is determined to make some money while he's on bail, after being charged with five counts of war crimes in Afghanistan during his service between 2009 and 2012.
In October, Roberts-Smith unveiled his online store, EPIC 1 TWO, via Instagram. The store sells merchandise branded with the company name, including T-shirts, hoodies and caps. The range costs $49 to $85, and there is a 10% discount for military personnel.
The brand name is Roberts-Smith's former military radio call sign.
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Now, the AFR has revealed that "IP Australia filings show Roberts-Smith’s corporate vehicle, RS Equities, recently applied for a trademark on a new logo titled “BRS”, with his silhouette cut into the letter B. The trademark is to cover two classes of goods: beer, and all “alcoholic drinks except beer” and was accepted."
The inference is that he could possibly launch an alcohol brand.
Roberts-Smith has made it clear in his recent publicity blitz for his clothing brand that he needs to make a living for his family while he awaits the outcome of the charges.
His case requires orders under the National Security Information Act before the brief of evidence can be fully served, and status hearings are progressing through the Commonwealth Director of Public Prosecutions and Sydney's Downing Centre Local Court.
“When I was fighting in Afghanistan I kept going because I believed in Australia and doing whatever I could to protect our way of life,” Roberts-Smith told news.com.au after the large response to EPIC 1 TWO.
“I was fighting for Australians then … now they’re fighting for me.”
He added, “I’m completely overwhelmed by the support I’ve received from so many Australians.
“I may not get to speak to everyone, but it’s their support that I rely on when I’m having a bad day. I’m just so grateful and I really want them to know that."
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