Bauer Media’s Gourmet Traveller has relaunched its website, delivering new features to drive greater audience engagement as well as enhanced sponsorship and integration opportunities for advertisers.
The Gourmet Traveller website provides its exclusive audience access to the latest news in food, drinks and restaurants in addition to recipes, travel inspiration and entertaining advice.
With its fresh new look and stronger social media integration, Bauer Media notes the all-new website delivers a faster, more engaging experience across all devices and digital platforms.
Sarah Oakes, editor of Gourmet Traveller, said: “A dynamic and diverse food and travel scene requires an agile and authoritative brand to report on its trends and changes. In Australia, Gourmet Traveller has been that brand for more than 50 years and we are excited to announce the next evolution of our brand: the launch of our refreshed website.
“Modern design, a quicker, more immersive user experience and lots of thoughtful touches designed specifically for the Gourmet Traveller audience mean that our new site will help us to break food and travel news faster and bring our long-form storytelling to life online.”
For advertisers, the all-new website provides opportunities to connect and engage with Gourmet Traveller’s rapidly growing premium digital audience like never before. The website offers advertisers an integrated commercial offering, with market-leading branded content solutions, high-impact rich media formats across desktop and mobile, custom brand integrations on the homepage masthead and the latest solutions available to engage its established social media audiences.
Over the last 12 months, Gourmet Traveller’s digital audience has grown to 286,000 UAs (101% YOY growth) and 753,000 social media connections.
The launch of the all-new website follows the debut of the new-look Gourmet Traveller magazine in September last year.
The Easter edition of the magazine is now on sale with a rather amazing chocolate cake featured on the front cover.