Inside Bauer’s quest to find Australia’s hottest media bachelor

“We’re looking for a man worthy of the title”

“We’re looking for a man worthy of the title – someone who has contributed a lot to his area of the media industry… and looks good doing it.”

For four years, Bauer Media has been searching for the hottest bachelors in the Aussie media. According to Bauer’s GM of fashion, luxury and homes Fiorella Di Santo, “every year interest grows”. That interest will culminate next Monday, when Australia’s hottest media bachelor is announced.

The competition happens off the back of the Cosmopolitan Bachelor of the Year awards – “one of the hottest nights of the year,” says Di Santo.

While it is unsurprising that “Australian media bachelors are not shy about putting themselves forward”, Di Santo says the competition is really about engaging the media industry on the whole.

“It’s a competition that gets people excited by bringing the media industry together – we receive entries from media and creative agencies, to competitive publishers, journalists, and media outlets. It’s a great opportunity for men to represent their industry and it’s a touch of voyeurism for everyone else!”

According to Di Santo, Cosmo’s advertisers are also keen on the concept.

“This competition offers brands a highly integrated multimedia campaign across print, digital, social and event platforms,” she said.

“Advertisers see this as a fantastic opportunity and have been very keen to take part. We have Tinder on board again this year as headline sponsor and some exciting new partners such as Contiki and Novo shoes.”

As for favourites, Di Santo mentions the 109-year-old “self-confessed data god” Roy Morgan. “He launched his own social campaign and challenged the likes of Mark Ritson and Byron Sharpe to enter.

“Ritson has said he’d have been knocking down our door to enter 15 years ago… but Mrs Ritson would not be happy if he entered today.”

Do you know Australia’s hottest media bachelor? Get voting here!

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