Mediaweek Admin
Nielsen: Marketers don't feel equipped to implement end-to-end measurement
The gap in confidence and capability is pronounced in the APAC region, only 45% of marketers are confident in their ability to measure ROI.
by Mediaweek Admin – Feb 13, 2024
Amazon, Teladoc Health and Maccas: iHeart and Magellan AI reveal top brands advertising on Australian podcasts
Corey Layton: "Podcasts have yet again proven to be Australia’s fastest growing advertising medium, setting up 2024 to be even bigger again."
by Mediaweek Admin – Feb 13, 2024
Nathan Saville joins Bastion as general manager of research and data division
Saville was most recently COO at Pollinate, where he led the design and implementation of processes within the agency.
by Mediaweek Admin – Feb 13, 2024
Decline in churn, drop in vacancies and industry growth: MFA industry census reveals the health of Australia's media agencies
Linda Wong: "The MFA Census reflects an industry in great health, with all key metrics showing signs of continued improvement."
by Mediaweek Admin – Feb 13, 2024
Vale: DDB ANZ chief financial officer Peter Cameron
His funeral will be held on Thursday, February 15, at Waverley's Mary Immaculate Church
by Mediaweek Admin – Feb 13, 2024
Roundup: Taylor Swift's Disney deal, X's change to ad rules, Super Bowl ratings
Swift’s marketing success, New ABC hire, Mr Bates vs the Post Office
by Mediaweek Admin – Feb 13, 2024
The Ideas Bodega's Nicole Velik on the Importance of Stupid Ideas
Nicole Velik: "Every organisation needs to have people who will protect ideas".
by Mediaweek Admin – Feb 13, 2024
303 MullenLowe Sydney names Joanna Gray CEO, Karen Coleman MD in leadership restructure
The pair will closely partner with René Migliore, 303 MullenLowe Perth MD, while continuing to work with Attivo’s agencies in ANZ and the US.
by Mediaweek Admin – Feb 12, 2024
TV Ratings Feb 11 2024: How many tuned in for the first MAFS commitment ceremony?
Seven's Australian Idol records total TV national reach of 2.043m
by Mediaweek Admin – Feb 12, 2024
Esther Carlsen joins Nova Entertainment as digital commercial director
"There is still a considerable gap between the share of audience audio currently represents, and the share of investment advertisers are committing to it."
by Mediaweek Admin – Feb 12, 2024
Binge drops 'High Country' trailer as Aussie dramas surge on streaming sites
The series is set to premiere with a double episode on Tuesday March 19 on BINGE followed by weekly episodes.
by Mediaweek Admin – Feb 12, 2024
Expedia inks advertising deal with Netflix as first global ad partner
The deal includes the US, Canada, Mexico, UK, France, Germany, Australia and Brazil.
by Mediaweek Admin – Feb 12, 2024
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