Mediaweek Admin
My 'Swiftie Dad' moment was a window into the Creator Era
Taylor Swift is more than a music phenomenon, says Fabulate’s Ben Gunn. The megastar is giving us all a glimpse into a “creator era” where the media value chain will be driven by digital natives.
by Mediaweek Admin – Mar 1, 2024
Jase & Lauren to turn their Nova 100 mics on from Friday 8 March
Ben, Liam and Belle will wrap up their breakfast hosting duties on Thursday, March 7.
by Mediaweek Admin – Mar 1, 2024
Roundup: SCA push to oust board and executives, Alan Jones’ return, Miguel Maestre
Gambling ad ban, OpenAI, Craig Hutchison, iHeartMedia, Paramount, Q+A
by Mediaweek Admin – Mar 1, 2024
QMS digital street furniture helps brands sparkle during Sydney Mardi Gras
In 2023, the Mardi Gras parade saw Oxford Street record a 78% audience increase.
by Mediaweek Admin – Feb 29, 2024
Bench Media launches auditing and consulting service
Bench Blueprint reviews the effectiveness and efficiency of how advertisers are managing their digital marketing.
by Mediaweek Admin – Feb 29, 2024
The Pistol appoints Ashley Grey, promotes Yulia Edirisinghe and Julia Lake
Grey and Edirisinghe named group account directors, Lake as measurement lead.
by Mediaweek Admin – Feb 29, 2024
Are Media names Carly Bowra as director of marketing
Bowra joins Are Media from the Seven Network where she was a marketing consultant.
by Mediaweek Admin – Feb 29, 2024
New research shows true crime podcasts are criminally effective for advertisers
The neuro-state of true crime content is transferred to the advertising placed in it.
by Mediaweek Admin – Feb 29, 2024
Robyn Sefiani joins Clarity Global executive committee
Robyn Sefiani: "We’re entering an exciting new chapter of growth."
by Mediaweek Admin – Feb 29, 2024
Havas Media wins Viatris and Uniting Property Services
The agency's remits for both brands cover media strategy, planning, buying, digital performance and search.
by Mediaweek Admin – Feb 29, 2024
DoubleVerify unveils tiered 'Made for Advertising' brand suitability categories to maximise ad success
Mark Zagorski: "Our dual approach not only safeguards advertisers but also enhances media buying efficiency."
by Mediaweek Admin – Feb 29, 2024
Ogilvy PR reveals new corporate leadership structure as Jacquie Potter departs for ALDI
Ant Kelaher will step into the role of group MD of Corporate.
by Mediaweek Admin – Feb 29, 2024
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