Jasper Baumann
'Taste Trends' highlight opportunities for food brands in 2025
Kerrie McCallum: '[Food trends] become a valuable resource for brand leaders, shaping their product, content, and marketing strategies.'
by Jasper Baumann – Oct 31, 2024
TV Ratings 29 October 2024: MKR's Caz and Fergus dodge drama at the table
Seven News reaches 2m.
by Jasper Baumann – Oct 30, 2024
Priceline Pharmacy launches refreshed brand strategy via Houston Group
The new brand positioning celebrates Priceline Pharmacy’s combination of health expertise and beauty experience.
by Jasper Baumann – Oct 30, 2024
Nick Keenan departs as CEO of Starcom Australia
Keenan joined Starcom Australia as CEO in March 2020.
by Jasper Baumann – Oct 29, 2024
DDB Sydney ends 13-year partnership with Westpac
CEO Sheryl Marjoram, chief creative officer Matt Chandler and chief strategy officer Rupert Price said it was "a bittersweet farewell."
by Jasper Baumann – Oct 29, 2024
The Office breaks records for the most successful Australian Amazon Original launch
The series has also reached #1 in four countries, including New Zealand and Singapore.
by Jasper Baumann – Oct 29, 2024
Jaycar Electronics launches a new brand platform “Just Ask Jaycar” via Special
Caroline Viska, CMO of Jaycar, said: "I think you will find that the campaign nails the ‘human truth’ and essence of us.”
by Jasper Baumann – Oct 29, 2024
Prime Video launches Crunchyroll as an add-on subscription in Australia
Crunchyroll marks the twenty-first add-on subscription available to customers in Australia.
by Jasper Baumann – Oct 29, 2024
Stan's chief marketing officer Diana Ilinkovski resigns
Ilinkovski resigns after a decade at the Nine-owned streaming company, starting before the service launched in 2015.
by Jasper Baumann – Oct 28, 2024
Forethought appoints Sacha Cody as COO of BrandComms.AI
Sheona Bello was also promoted to chief client officer of BrandComms.AI.
by Jasper Baumann – Oct 28, 2024
TV Ratings 27 October 2024: The Block and The Voice Grand Finale battle for Sunday
The Kiwis v Kangaroos reached 1.2m.
by Jasper Baumann – Oct 28, 2024
Kayo Sports launches Indian-inspired 'Get on Board' campaign
The TVC is set against a backdrop of ‘Little India’ converted from a former backlot movie set located in Western Sydney.
by Jasper Baumann – Oct 28, 2024
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