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Amy Shapiro

Joined 2023439 posts
AS
La Famiglia unveils 'To Die For' platform and vampire mascot via Connecting Plots
Brands

La Famiglia unveils 'To Die For' platform and vampire mascot via Connecting Plots

"He’s a playful representation of just how irresistible the allure of our product is and a unique new angle for La Famiglia that is distinctly, un-Italian."

by Amy ShapiroJul 24, 2024

Justin Ruben launches Oblong creative agency
Agencies

Justin Ruben launches Oblong creative agency

"I believe now, it’s more important than ever in this content heavy world that we create work that cuts through and taps into culture."

by Amy ShapiroJul 24, 2024

Breville debuts Oracle Jet with 'Unlock the Pro Within' via The Cowboys
Brands

Breville debuts Oracle Jet with 'Unlock the Pro Within' via The Cowboys

Jarrad Collings: "We aimed to capture effortless mastery."

by Amy ShapiroJul 24, 2024

BMF nabs DDB's Stephen de Wolf as chief creative officer
Agencies

BMF nabs DDB's Stephen de Wolf as chief creative officer

de Wolf replaces Alex Derwin who departed to set up his own agency after almost nine years with the Enero agency.

by Amy ShapiroJul 23, 2024

Hoka launches 'Birds Eye' in ANZ via Anomaly
Brands

Hoka launches 'Birds Eye' in ANZ via Anomaly

Molly Rugg: "This story of joyful flight is a testament to the power of community and movement."

by Amy ShapiroJul 23, 2024

Four’N Twenty launches ‘Running on Paris Time’ campaign with TBWA\Melbourne
Agencies

Four’N Twenty launches ‘Running on Paris Time’ campaign with TBWA\Melbourne

Matt Stoddart: "Our new campaign has a bit of fun with the knock-on effect of that early morning fandom."

by Amy ShapiroJul 23, 2024

Bega rebrands as 'Toastie Town' for 125th birthday with Thinkerbell
Brands

Bega rebrands as 'Toastie Town' for 125th birthday with Thinkerbell

"We wanted to celebrate this milestone and pay homage to the people who have been part of the Bega Group’s journey by putting one of their most famous innovations on the map."

by Amy ShapiroJul 22, 2024

NRMA repositions as 'A Help Company' via Accenture Song
Brands

NRMA repositions as 'A Help Company' via Accenture Song

David Droga: "This work shows the power of a simple but deeply relevant idea."

by Amy ShapiroJul 22, 2024

Nando’s Tom Blackburn on inaugural Chicken Shop Session: Brands ‘are built by the role they play in culture’
Features

Nando’s Tom Blackburn on inaugural Chicken Shop Session: Brands ‘are built by the role they play in culture’

Tom Blackburn: "Creativity is at the heart of what we do, and I think of everything music is one of the biggest articulations of creativity."

by Amy ShapiroJul 22, 2024

alt/shift/ launches 'Show up for your team. Slow down on the road' for TAC
Brands

alt/shift/ launches 'Show up for your team. Slow down on the road' for TAC

Kate Napoli: "We’re targeting the mindset that being late means letting the team down."

by Amy ShapiroJul 19, 2024

Maybelline launches 'Born With It' to support emerging female artists
Brands

Maybelline launches 'Born With It' to support emerging female artists

"This live concert event and overarching campaign is an example of Maybelline’s continued commitment to female empowerment, individuality and diversity in creativity.

by Amy ShapiroJul 19, 2024

ADMA appoints Dr. Rob Nicholls as manager, regulatory and policy
Education

ADMA appoints Dr. Rob Nicholls as manager, regulatory and policy

"I’m eager to leverage my expertise to help marketing practitioners adapt to the upcoming changes and create more sustainable practices."

by Amy ShapiroJul 19, 2024

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