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Amy Shapiro

Joined 2023439 posts
AS
Coca-Cola and Oreo launch 'Besties' brand collaboration via Ogilvy
Brands

Coca-Cola and Oreo launch 'Besties' brand collaboration via Ogilvy

The launch campaign, in partnership with Spotify, includes the Bestie Mode Digital Experience platform, which allows fans to merge musical tastes.

by Amy ShapiroAug 15, 2024

Adelaide University taps Richards Rose and Mindshare for agency village in go-to-market strategy
Brands

Adelaide University taps Richards Rose and Mindshare for agency village in go-to-market strategy

"It’s a pivotal moment for our new University, and it’s wonderful to see our new brand come to life through this initial campaign."

by Amy ShapiroAug 14, 2024

Jack Nimble unveils collaborative influencer service for brands: Nimble Creators
Agencies

Jack Nimble unveils collaborative influencer service for brands: Nimble Creators

"It’s a bespoke model, which ultimately leads to better social content for both the creator and the brand."

by Amy ShapiroAug 14, 2024

Today the Brave launches inaugural Taboo Tattoo Bar pop-up
Agencies

Today the Brave launches inaugural Taboo Tattoo Bar pop-up

Jade Manning: "The greatest part of the creative industry is the permission to play in the unfamiliar. Experimenting with projects such as Taboo Tattoo Bar is a great reminder of this."

by Amy ShapiroAug 14, 2024

7-Eleven and Mobil launch new fuel range via CHEP with 'go further'
Brands

7-Eleven and Mobil launch new fuel range via CHEP with 'go further'

The hero film features a never-ending car chase where the hero and villain have been driving for so long, they're only certain of one thing.

by Amy ShapiroAug 14, 2024

Leisa Bacon, Gillian Franklin, Jeff Krug, Suzana Ristevski join AANA board
News

Leisa Bacon, Gillian Franklin, Jeff Krug, Suzana Ristevski join AANA board

Martin Brown: "Their impressive skills and expertise will seamlessly complement the high calibre of directors already on the board."

by Amy ShapiroAug 14, 2024

'Change is good, and progress is even better': Leadership lessons from RyanCap CEO Simon Ryan
Features

'Change is good, and progress is even better': Leadership lessons from RyanCap CEO Simon Ryan

"The approach to effective leadership needs to evolve and change with the times."

by Amy ShapiroAug 14, 2024

Dulux Group awards Selleys creative account to Howatson+Company
Brands

Dulux Group awards Selleys creative account to Howatson+Company

DDB Melbourne holds the strategy and creative accounts for Dulux’s portfolio of decorative paints and coatings brands, including Dulux, British Paints, and Berger. 

by Amy ShapiroAug 13, 2024

Innocean makes slew of hires, names Nick Cole and Pat Allenby CDs
Agencies

Innocean makes slew of hires, names Nick Cole and Pat Allenby CDs

Plus: Mirjam Grari joins as director of insights and brand experience, Audrey Fitte-Umark as media client director, and Josh Bisset as digital content creator.

by Amy ShapiroAug 13, 2024

Mary Fowler fronts latest work for Samsung via CHEP
Brands

Mary Fowler fronts latest work for Samsung via CHEP

Jason Ridge: "Mary’s dynamic presence and innovative spirit perfectly aligns with our vision."

by Amy ShapiroAug 12, 2024

oOh!media acquires Blue Tongue Outdoor, adds 35 sites to retail portfolio
Outdoor

oOh!media acquires Blue Tongue Outdoor, adds 35 sites to retail portfolio

Robbie Dery: "This expansion ensures we can deliver impactful, real-time engagement where it matters most."

by Amy ShapiroAug 12, 2024

CMOlympics: Woolworths CMO Andrew Hicks on inspiring 'optimism, growth, and togetherness'
Marketing

CMOlympics: Woolworths CMO Andrew Hicks on inspiring 'optimism, growth, and togetherness'

"It's more than just a sponsorship. It's about supporting the health and wellbeing of all Australians."

by Amy ShapiroAug 12, 2024

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