Amy Shapiro
Josh Faulks: Industry needs to work with government and consumers to overcome greenwashing
"The angle that's often missed is that this isn't a responsibility of just the industry."
by Amy Shapiro – Feb 1, 2024
Fortress Australia appoints CMO to capitalise on meteoric growth in gaming market
Australia's video gaming industry reached $4.2 billion in 2022 up from $2.67 billion the previous year.
by Amy Shapiro – Jan 30, 2024
Leukaemia Foundation tackles lagging interest in World's Greatest Shave with brand overhaul
Adam Wise: “There's a lot of emotion built into the campaign."
by Amy Shapiro – Jan 25, 2024
Unilever opts for simplicity to elevate Weis brand following Emotive appointment
“We're hoping to build that strong emotional connection with the brand again.”
by Amy Shapiro – Jan 24, 2024
AANA targets greenwashing practices in advertising, CEO Josh Faulks declares, "it's critical."
The move is a result of community expectations of brands and government expectations that things need to change.
by Amy Shapiro – Jan 18, 2024
Hundreds impacted as Amazon restructure hits Prime Video and MGM Studios
“This is a difficult decision to make and one that my leadership team and I do not take lightly."
by Amy Shapiro – Jan 12, 2024
“They're given no opportunity" How Western Sydney Ad School is driving diversity in the industry
“In the Western Suburbs, students aren’t really into advertising.”
by Amy Shapiro – Jan 11, 2024
Tiger Woods ends 27 year partnership with Nike, teases next moves
"There will certainly be another chapter."
by Amy Shapiro – Jan 9, 2024
Margaritas are in, Aperol spritz and espresso martinis are out as Pernod Ricard’s Altos Tequila seeks to own at-home cocktails
"People now understand that tequila can be a drink for more elevated moments."
by Amy Shapiro – Dec 20, 2023
ABC's Chris Oliver-Taylor attributes show cancelations to new "brave on change" approach to content
"You do some things, you stop some things... That’s just the way it is."
by Amy Shapiro – Dec 15, 2023
Flying the coop: How Red Rooster shook off outdated perceptions to drive 40% growth
Ashley Hughes: “It had lost its way”
by Amy Shapiro – Dec 14, 2023
Has the advertising industry prepared for the Respect at Work legislation?
"The only thing that prevents sexual harassment and bullying is a company culture."
by Amy Shapiro – Dec 14, 2023
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