Amy Shapiro

Thinkerbell unveils Guinness countdown for St Patrick's Day
Albertus Lombard: "It’s a bit like counting down the sleeps 'til Christmas."
by Amy Shapiro – Mar 15, 2024

Innocean, John Williamson honoured as adland's ARIA Award returns for second year
Annabelle Herd: “Musicians and advertisers both have a critical role in telling our nation’s stories and defining our culture."
by Amy Shapiro – Mar 15, 2024

Leo Burnett, Herd MSL unveil 'Keep Walking Proudly' short for Johnnie Walker
Melissa Barry: "A chance to celebrate the trailblazers who paved the way for others."
by Amy Shapiro – Mar 14, 2024

Bastion acquires AnalogFolk 'to redefine the landscape'
Ben Hourahine: "It gives us the true scale and global reach we’ve been craving."
by Amy Shapiro – Mar 14, 2024

Australia ranked #6 most creative country: WARC
The Monkeys' Tuvalu campaign was Australia's best-performing work, coming in at #5.
by Amy Shapiro – Mar 13, 2024

The Hallway launches world-first 'Cardboard Cake' for Coeliac-approved bakery
Simon Lee: "An extraordinary collaboration that’s taken our design and production smarts out of the studio and into the kitchen."
by Amy Shapiro – Mar 13, 2024

'Nothing sharpens your focus at the supermarket like 13 interest rate rises': Cost of living weakens Australians' sustainability interest
Claims of progress towards a net-zero emissions goal have almost no influence on purchasing behaviour, according to a Porter Novelli and Quantum Market Research study.
by Amy Shapiro – Mar 13, 2024

Kim Kardashian's sci-fi Skims ad debuts at the Oscars
Set in the fictitious Skims outer-space test lab, the film is a panoramic shot across a series of video monitors, where the business mogul herself assumes the role of her 'Klones'.
by Amy Shapiro – Mar 12, 2024

PepsiCo appoints Special PR for Pepsi, Red Rock Deli, and Smith’s
This appointment follows Special securing PepsiCo’s creative and advertising accounts in 2022.
by Amy Shapiro – Mar 12, 2024

82m impressions in four days: How Kia's big ute ad exceeded CMO and Innocean's expectations
GM of marketing Dean Norbiato and Innocean's Wesley Hawes on the campaign's early results cementing that "Australia is going to be one of the biggest markets" for Kia's new ute.
by Amy Shapiro – Mar 12, 2024

Prosper and Bastion Agency launch 'Strong, Safe, Fabulous' campaign
Niki Bentley: “The messaging will make a difference in the community, changing opinions for the better."
by Amy Shapiro – Mar 11, 2024

VW marketer Julie Scarff departs after 11 years
"I'm not sure what they're doing with the role. I'm not sure whether they're replacing or restructuring."
by Amy Shapiro – Mar 6, 2024

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