Amy Shapiro

Leo Burnett announces hires, appoints Lenna Boland as Group CD
James Beswick and Rowan Foxcroft also join as associate creative directors.
by Amy Shapiro – Apr 18, 2024

Pepsi launches new look in first major work with Special PR
Bryant: "This campaign launch demonstrates how Pepsi continues to challenge conventions, pushes the boundaries, and always puts enjoyment first.”
by Amy Shapiro – Apr 18, 2024

Pure Blonde partners with The Monkeys to relaunch brand
Ant Keogh: "The real world is an impure place... it made sense to revisit the original brand world and see what measures they are taking to keep the beer pure."
by Amy Shapiro – Apr 18, 2024

alt/shift/ Brisbane wins Ausbuild account
alt/shift will take on the home builder brand's creative, PR, content, and social account.
by Amy Shapiro – Apr 18, 2024

BMF launches first work for a2 milk, 'Only a2 will do'
Bailey: "We wanted to feature real tummies, ‘Tough Tummies’, to celebrate how we can thrive with a2 Milk."
by Amy Shapiro – Apr 17, 2024

Supercars teases latest work with Jessica Mauboy via Wildcard
Younes: "It’s a celebration of everything that makes Supercars racing truly unforgettable."
by Amy Shapiro – Apr 17, 2024

McDonald's and DDB Sydney revive 1987 Big Mac promo, 'passing the baton of the chant between generations'
The new version of the promo is in partnership with Snapchat, marking the platform's first-ever AI-charged, voice machine learning campaign in Australia.
by Amy Shapiro – Apr 17, 2024

Emotive promotes Aoife Lehane, announces new hires
Ruki Ahad, Tyler Ronaldson, and Jenna Fisher have joined the agency.
by Amy Shapiro – Apr 17, 2024

Kia names its ute: The Tasman
The announcement answers Kia's blockbuster teaser ad launched in March.
by Amy Shapiro – Apr 16, 2024

BMF promotes Tom Hoskins and Dave Roberts to GCDs
Kiah Nicholas, Emily Field, Lisa Down & Leila Cranswick named innovation leads/associate creative directors.
by Amy Shapiro – Apr 16, 2024

Rapper Latto 'Talks Snacks' in Thinkerbell's latest for Menulog
The latest phase of the 'Did Somebody Say' platform was introduced last year with pop icon Christina Aguilera.
by Amy Shapiro – Apr 16, 2024

Stuart Archibald exits Archibald Williams to build new agency model
CA.5 promises to be an "alternative model to the traditional agency structure and approach".
by Amy Shapiro – Apr 16, 2024

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