Alisha Buaya
Initiative wins Aspen Pharmacare Australia
Alison Holland: 'This collaboration aligns with our commitment to delivering innovative, patient-centric solutions through strategic and data-driven media approaches.'
by Alisha Buaya – Mar 26, 2025
Australian Unity appoints InMoment as strategic partner
Lenette Gear: 'Working with InMoment helps us better understand what matters so we can focus on the changes that will have the greatest impact for our members.'
by Alisha Buaya – Mar 25, 2025
Gabi Revell and Jarryd Haefele launch creative agency, Foundry
Gabi Revell: 'When you’ve navigated high-stakes projects, you come out with a rare kind of clarity - knowing what works, what doesn’t, and where real value lies.'
by Alisha Buaya – Mar 25, 2025
Pureprofile launches AI solutions to help brands and marketers decode online discourse
Niamh Fitzpatrick: 'By tapping into these tools, brands can make smarter, more data-driven decisions with confidence, ensuring they are ahead of the curve and responding to market dynamics in real-time.'
by Alisha Buaya – Mar 25, 2025
Intuit QuickBooks campaign confronts negative reviews via R/GA Australia
Kirsty Hollis: 'We felt it was time to shift those long-held beliefs and invite accountants to take another look at QuickBooks.'
by Alisha Buaya – Mar 25, 2025
Anglicare Sydney reimagines seniors living in new campaign via Frost* Collective
The new brand identity aims to shift perceptions of ageing and seniors living by showcasing empowered seniors living life on their own terms – activated across OOH and social.
by Alisha Buaya – Mar 25, 2025
Box Office: Disney's Snow White debuts at #1 as it claims the crown from Mickey 17
This weekend, the top 20 films at the Australian Box Office made $6.4 million.
by Alisha Buaya – Mar 25, 2025
IAB appoints chair of Executive Technology Council
Gai Le Roy: 'Her input into the IAB Board on behalf of the ETC and independent ad tech will be invaluable.'
by Alisha Buaya – Mar 24, 2025
TFM Digital's Taylor Fielding on why brands are turning away from Meta and Google to Local Area Marketing
Taylor Fielding: 'When all rely on the same platforms, with the replica personas, differentiation becomes a distant hope; in essence all of our efforts become a darker shade of AI.'
by Alisha Buaya – Mar 24, 2025
DDB Group AUNZ president Andrew Little steps down; NZ's Priya Patel and Matty Burton take on expanded roles
Andrew Little: 'I have always thought that leading DDB is a privilege, not a job and have treated this company like it was my own'
by Alisha Buaya – Mar 24, 2025
JCDecaux awards Programmatic Campaign of the Year Award to Mars for Extra's Gum Cities
Brad Palmer: 'Extra’s Gum Cities connected with target audiences in ways that felt natural and relevant, ultimately driving both engagement and sales.'
by Alisha Buaya – Mar 24, 2025
Ten years on: How Simon Joyce's Emotive stunned the industry with the 'most honest telco ad ever' with Ricky Gervais
‘Looking back, we had no right to get Ricky, but we had belief, tonnes of tenacity and the planets did align.’
by Alisha Buaya – Mar 24, 2025
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