Alisha Buaya
The Iconic to leverage in-package advertising strategy with Source Partnerships
Andy Mulrenan: 'This collaboration will help brands connect with customers in a way that feels organic and creates genuine connections between brands and consumers.'
by Alisha Buaya – Apr 7, 2025
Coca-Cola marks 50th anniversary of Kings Cross billboard with 'Meet me at The Coke Sign' campaign
Kate Miller: 'Coca-Cola extends its gratitude to the people of Kings Cross and the city of Sydney for embracing the sign as a symbol of community and celebration.'
by Alisha Buaya – Apr 5, 2025
Media Movers: Barbara Humphries, Damon Stapleton, Tara Ford, David Morgan and Lillian Sor
Plus: Kate Amphlett, Brittany Stack, Harry Parsons and Wesley Hamburger.
by Alisha Buaya – Apr 5, 2025
Specsavers Welcome to Melbourne Campaign wins Grand Prix at inaugural OMA Creative Awards
Elizabeth McIntyre: 'The benchmark has been set very high, and we can’t wait to see where the next wave of creative thinking and innovation will take outdoor advertising in the years to come.'
by Alisha Buaya – Apr 4, 2025
Zurich Insurance Group launches new global brand campaign via 72andSunny
Conny Kalcher: 'Our latest brand campaign encapsulates the essence of everything we’ve been working towards in recent years. We want to stand out from the crowd with our customers.'
by Alisha Buaya – Apr 4, 2025
Meeting of the Minds: Bridget and Emma Schmidt from Spark Foundry
The Schmidt sisters reveal their leadership heroes, current streaming binge, and career goals.
by Alisha Buaya – Apr 4, 2025
Bonds enlists Robert Irwin and Tkay Maidza to star in new campaign as it launches in the U.S via Special
Kedda Ghazarian: 'Bonds have been keeping Aussies comfy for over 100 years, so launching in the U.S. is an exciting new chapter for our brand.'
by Alisha Buaya – Apr 4, 2025
WiredCo. appoints head of paid media and strategy
Alex Frankis will oversee the paid media side of the business and work alongside group business director, Samantha Nunura.
by Alisha Buaya – Apr 4, 2025
WPP acquires InfoSum
Mark Read: 'Bringing InfoSum into WPP is a major step forward for our data capabilities and the results we can deliver for our clients.'
by Alisha Buaya – Apr 4, 2025
AANA partners with Gain Theory to host masterclass breakfast panel with marketing leaders
Josh Faulks: 'This session will deliver real-world strategies from industry leaders who are successfully embedding marketing effectiveness into their organisations.'
by Alisha Buaya – Apr 4, 2025
Julie Dormand launches consultancy to transform workplace culture and employee experience
'It’s time for businesses to see culture-building as a powerful tool they can’t afford to overlook.'
by Alisha Buaya – Apr 3, 2025
Lilian Sor joins Howatson+Company as chief strategy officer
Chris Howatson: 'She cares fiercely. All these qualities make her the perfect person to lead strategy.'
by Alisha Buaya – Apr 3, 2025
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