Alisha Buaya
GumGum integrates Playground xyz’s media portfolio into APAC business
This integration of GumGum's APAC media businesses is the final piece of the rollout of The Mindset Platform launched in North America and Europe in late 2023.
by Alisha Buaya – Apr 23, 2024
Martin Brown, Lisa Ronson, and Naysla Edwards among MFA Awards Signature Judges
Signature Judges were introduced at last year's MFA Awards to provide a strong advertiser voice to lead judging and ensure the focus remains on proven effectiveness.
by Alisha Buaya – Apr 23, 2024
Nexxen partners with VIDAA to launch TV viewer ad targeting
This follows Nexxen's USD$25 million investment in VIDAA in 2022.
by Alisha Buaya – Apr 23, 2024
Example promotes Daniel Goldstein to head of PR
Goldstein first joined the agency as an account manager in 2019.
by Alisha Buaya – Apr 22, 2024
marie claire reveals nominees of inaugural Sustainability Awards
The winners and a Hall of Fame inductee will be honoured at the inaugural MCSA celebration event in Sydney on 6 June.
by Alisha Buaya – Apr 22, 2024
Samsung Ads launches data clean room solution with InfoSum
Richard Knott, GM ANZ at InfoSum, said the partnership will empower the smart TV company to use its first-party data.
by Alisha Buaya – Apr 22, 2024
Meta launches virtual assistant for Australian users
"Australia and New Zealand are some of the first countries outside of the US to get access to Meta AI, and we can’t wait to see how it enhances people’s lives."
by Alisha Buaya – Apr 22, 2024
iProspect partners with MOOD tea to drive brand growth
iProspect and MOOD tea are actively seeking support from the advertising industry for the upcoming May campaign via placement donations and integration opportunities.
by Alisha Buaya – Apr 19, 2024
Debate Club: Creative v data – which contributes more to campaign success?
Gai Le Roy, Willian Vargas, Taran Singh, Nola Solomon, Georgia Brammer, and Mediaweek's Ricky Chanana made up the judging panel.
by Alisha Buaya – Apr 19, 2024
Wavemaker welcomes US counterparts to Sydney for Provocative Pioneers program
Peter Vogel said the program "breaks down borders and allows our top talent to immerse themselves in the culture of our international offices."
by Alisha Buaya – Apr 19, 2024
ThinkNewsBrands and IMAA extend news publishing education in Brisbane
Vanessa Lyons said ThinkNewsBrands remains "committed to expanding this educational series across Australia".
by Alisha Buaya – Apr 19, 2024
TV Ratings 17 April 2024: Gordon Ramsay and Janine Allis put their own brands on the line during Food Stars
The cast of I'm a Celeb find out what has been happening in the world without them.
by Alisha Buaya – Apr 18, 2024
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