Alisha Buaya
True North unveils 'Life's Different After' platform via Today the Brave
Jade Manning: "'Life’s different after' felt like it bottled the magic of a True North trip."
by Alisha Buaya – Jul 4, 2024
Subway becomes first major food brand to join AiMCO
Subway has used influencers as part of its overall marketing strategy for several years.
by Alisha Buaya – Jul 4, 2024
The Pistol wins Brandbank Group digital media account
Brandbank Group is behind Australian brands such as Seed Heritage, Commonry and Unison, as well as lifestyle brands kikki.K, Fine-Day, and Allkinds.
by Alisha Buaya – Jul 4, 2024
Patrick Doble joins iProspect as senior client partner, Melbourne
Doble joins the media agency from Sunshine Coast-based adtech startup Cartelux, where he has been the global general manager for the past four and a half years.
by Alisha Buaya – Jul 4, 2024
Pivotus becomes first Australian independent media agency to partner with Scope3
The agency will use Scope3's CSP to measure and report advertising emissions for its clients, leading with the University of Tasmania.
by Alisha Buaya – Jul 4, 2024
Dr Rebecca Swift on the need to promote 'inclusive and authentic portrayals of masculinity'
Plus: Keeping up with the AI evolution and preparing for the Paris Olympics.
by Alisha Buaya – Jul 4, 2024
Leela Maclean joins Neon Black as affiliate marketing director
Maclean's appointment comes after the agency was appointed Sydney Markets’ PR agency.
by Alisha Buaya – Jul 4, 2024
OOH advertising a key driver of ROI combined with TV and digital
"OOH is a cost-effective channel for building reach among mass audiences and provides a platform for performance media to drive synergy."
by Alisha Buaya – Jul 4, 2024
New APAC lead for Adobe as Keith Eadie named region's general manager
Eadie joined Adobe in 2017 through the acquisition of TubeMogul, where he was chief marketing and strategy officer.
by Alisha Buaya – Jul 3, 2024
Bohemia appoints Natasha Young to group trading and partnerships director
"I am thrilled to step into this role and build on the vision and progress we have achieved as an agency."
by Alisha Buaya – Jul 3, 2024
Saatchi & Saatchi appoints Rachel Walker as chief strategy officer
Walker will work across a range of portfolios, including Vodafone and Arnott’s.
by Alisha Buaya – Jul 3, 2024
Lego Group appoints Publicis One to global media account
The toy bricks brand recorded a global media spend of $467 million last year.
by Alisha Buaya – Jul 2, 2024
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