Alisha Buaya
EssenceMediacom and Mars Bar reward effort in its 'For You Who Did That Thing You Did' campaign
Pippa Berlocher: "By harnessing the power of Amazon Australia’s engaged customers as well as their sophisticated AI capabilities, we're creating a truly unique and rewarding experience for Australian audiences."
by Alisha Buaya – Sep 9, 2024
Chinese automobile manufacturer GWM hands its media account to Atomic 212°
Steve Maciver: "GWM is ready to take the next step towards becoming one of the region’s leading auto brands."
by Alisha Buaya – Sep 9, 2024
'We’ll need to find a bigger venue next year': Insights and ideas from iPX Sydney 2024
Adam Furness: "Consumers are less interested in what brands have to say about themselves and more interested in what their trusted networks have to say."
by Alisha Buaya – Sep 9, 2024
Insurance Council of Australia launches careers campaign via M&C Saatchi Group
Michael McEwan: "It's been great to see competitive brands come together to get behind this under the strong leadership of the ICA."
by Alisha Buaya – Sep 9, 2024
Puma launches Nitro range using 'treadmillboard' at Flinders Street station via JCDecaux
Neysa Goh: "We know experiencing product is the best way to convert customers."
by Alisha Buaya – Sep 8, 2024
'Strong commitment' and 'bold vision': Media buyers on oOh!Media's offerings and innovations from Outfront '25
Natalie Modderno, Daniel Cutrone, Lauren Bauer, Kevin Fernandes and Tom Carlon share their thoughts on oOh!Media Outfront '25.
by Alisha Buaya – Sep 6, 2024
eBay appoints dentsu's iProspect as its global media agency of record
"iProspect stood out for their passion of the eBay brand and their strong operating model."
by Alisha Buaya – Sep 6, 2024
VMG promotes Sean McCaull to chief experience officer, Olivier Starck appointed chief product and solution officer
Michael Fishwick: "Olivier's and Sean's roles are vital in providing our agencies the support they need to thrive in a new era of business and marketing."
by Alisha Buaya – Sep 6, 2024
The Ads That Made Us: Wonderman, The Wardrobe and The Bear, and Ghost Chips
This week: Brittany Heniedi, Chris Buchanan and Maddy Hunter.
by Alisha Buaya – Sep 6, 2024
Media Movers: Georgie Nichols, Richard Hunwick, Fiona Lang, Paul Bates, Sean La Brooy and Mitch Hunter
Plus: Annie Griffiths, John Matthews, Jade Glashoff and Richard Parker.
by Alisha Buaya – Sep 6, 2024
Anna Paine and Owen Bryson return to DDB Sydney as creative directors
Matt Chandler: "Anna and Owen were one of the best hires we ever made and, as I told them when they left, one day we’d be hiring them again."
by Alisha Buaya – Sep 5, 2024
Amazon awards media account; WPP appointed to APAC and EMEA, OMG run US market
Amazon reported an annual advertising spend of USD$20.6b in 2022, up from 2021’s USD$16.9b.
by Alisha Buaya – Sep 5, 2024
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