Alisha Buaya
Lifeblood unveils Life Is The Reason brand platform via M&C Saatchi Group
Emma Robbins: "It's a campaign that makes you stop, think, and realise that whatever your reason, you have the power to save lives."
by Alisha Buaya – Sep 27, 2024
ARIA reveals adland nominees for Best Use of an Australian Recording in an Advertisement
Annabelle Herd: "Using Australian music allows brands to connect with their markets more authentically with home-grown sounds."
by Alisha Buaya – Sep 27, 2024
DDB Group Melbourne, Adam&EveDDB, Collider launch University of Dyslexic Thinking with Sir Richard Branson, Virgin, Made By Dyslexia
Psembi Kinstan: "We are so proud to launch our most ambitious idea yet, one that will continue to transform the perceptions of dyslexia around the world and has the potential to reach millions of students for years to come."
by Alisha Buaya – Sep 27, 2024
Havas Host and Tourism Fiji delivers 'If you can’t bin it, bag it' cleanup initiative
Brent Hill: "This initiative embodies our commitment to sustainable tourism practices and highlights the collective responsibility we share in safeguarding Fiji’s environment."
by Alisha Buaya – Sep 27, 2024
Clear Hayes House returns to SXSW Sydney 2024 to host a week of advertising, media, and marketing events
Alex Hayes: "We've curated an even more exciting lineup where the industry’s brightest minds can come together, have open and honest conversations and explore the future."
by Alisha Buaya – Sep 27, 2024
'Major video disrupter' and a 'huge opportunity': Media buyers share their thoughts on Amazon's ad tier, sports streaming and rich first-party data
Mediaweek caught up with PHD's Hugh Davidson, Katherine Pochroj from EssenceMediacom, Sebastien Kriegel from UM Australia, and Avenue C's Paula Lopes.
by Alisha Buaya – Sep 27, 2024
Media Movers: Tony Armstrong, Caroline Wilson, Malcom Connor, Gareth Parker and Jessica Honeychurch
Plus: Bruce McAvaney, Jo Stanley, Ariarna Bartulovic, Julian Ogrin and Hilary Perchard.
by Alisha Buaya – Sep 27, 2024
Meeting of The Minds: 72andSunny's Alex Houghton and Chloe Geggus
Houghton and Geggus share their best career advice, hot takes, and what they currently have on repeat.
by Alisha Buaya – Sep 27, 2024
oOh!media extends Australian Open partnership with deeper brand integration opportunities
Chris Freel: "This level of integration is a great opportunity for brands to connect with audiences at scale, for one of the world’s most popular sporting events."
by Alisha Buaya – Sep 26, 2024
Afterpay to launch media network in partnership with Yahoo DSP
This partnership will allow brands to access its shopping insights to better connect with their target audiences across multiple online and physical shopping channels.
by Alisha Buaya – Sep 26, 2024
Vinyl Group acquires Funkified Entertainment for $2m
Josh Simons: "The acquisition of Funkified completes our acquisition strategy aimed at fully realising the opportunities identified in The Brag Media business."
by Alisha Buaya – Sep 26, 2024
QMS reports reach of 11.5 million Australians through Paris 2024 digital screen network
Tim Murphy: "The reach and impact of our Paris 2024 Digital Screen Network was remarkable."
by Alisha Buaya – Sep 26, 2024
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