Alisha Buaya
The Ads That Made Us: Juicy Corn brings the rain, get revved up by Audi, Voodoo Bill Clinton
This week: Fiona Mullen, Haran Ramachandran and Eliza Albie.
by Alisha Buaya – Dec 6, 2024
Media Movers: Paul 'Fatty' Vautin, Jenni Dill, Michael Rowland, Angela Robinson, Neil Griffiths and Jack Castles
Plus: Katy Lozancic, Mike Byrne, Anne Ngo, Matty Johns, James McInnes and Hayley Olsson.
by Alisha Buaya – Dec 6, 2024
Clemenger BBDO launches toy-themed e-scooters for Victoria's Transport Accident Commission
Adrian Flores: 'Twisting classic toy tropes to create an arresting campaign about e-scooter safety creates a distinctive mnemonic that lives on in people’s minds.'
by Alisha Buaya – Dec 5, 2024
IAG Chief Customer and Marketing Officer Michelle Klein discusses 'doing the basics brilliantly' in the insurance category
Dubois and Klein also discussed transparently and authentically showing up for consumers, referencing NRMA Insurance’s broadcast partnership with Nine of the Olympic and Paralympic Games.
by Alisha Buaya – Dec 5, 2024
Cat van der Werff on building Canva’s in-house agency and becoming the ‘Patagonia of design'
Plus: Van der Werff on the success of the ‘Love Your Work’ campaign.
by Alisha Buaya – Dec 5, 2024
Tennis Australia 'hits different' with fresh take on AO memorabilia in new campaign via BMF
Britt Wickes: 'Hits Different will once again anchor the approach, reminding Australians why tennis in this country is unique and enhancing AO25’s reputation as a leader in world-class sporting experiences.'
by Alisha Buaya – Dec 5, 2024
Wattle Court launches new brand identity and positioning via Claxon and Embark
Matt Hope: 'Our new brand positioning and refreshed brand look and feel brings all that we stand for at Wattle Court to life and truly represents our brand’s ethos of quality and commitment.'
by Alisha Buaya – Dec 5, 2024
StackAdapt appoints new director of marketing in APAC
Liam McCarten: 'We've made a lot of progress in growing our visibility across APAC, but no doubt Alessandra will lead strategies and tactics that will elevate our standing and differentiation even further.'
by Alisha Buaya – Dec 5, 2024
Media roundup: Bluey wins at Rose D'or Awards, Myf Warhurst & Joel Creasey exit as Eurovision presenters, Josh Hazlewood slams Fox Cricket
Josh Adsett helms 10 News First in QLD, Kevin Costner’s early departure from Yellowstone, GQ Man of the Year.
by Alisha Buaya – Dec 5, 2024
Coca-Cola and The Salvation Army's Christmas appeal partner to light up Melbourne's Emporium Billboard
Kate Miller: 'Partnerships like this enable us to give back and together, with the help of Australians, we can hit our goal of giving 10,000 meals to families and communities in need this Christmas.'
by Alisha Buaya – Dec 4, 2024
Andrea Van Unen-Smith appointed chief marketing officer of Senetas
Andrew Wilson: 'Her proven ability to develop and implement strategic marketing and communication initiatives will be critical as we continue to bring innovative new products to the market.'
by Alisha Buaya – Dec 4, 2024
Travel + Leisure Co. recognised for culinary campaign with celebrity chef Peter Kuruvita
The Culinary Journeys campaign encouraged club members to try local cuisine or use kitchens in their apartment-style accommodation to make memories.
by Alisha Buaya – Dec 4, 2024
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