Alisha Buaya
Afterpay 'Own It' in new brand campaign via 72andSunny
Joel Moran: 'Our 'Own It' campaign is not just about making a statement, it's about reshaping the narrative.'
by Alisha Buaya – Feb 10, 2025
Think HQ expand Lipton Teas remit with Bushells and PUKKA brands
Wellison D’Assuncao: 'We are so glad that we can keep building on the great work we’ve done with Lipton.'
by Alisha Buaya – Feb 10, 2025
McDonald's asks 'what side are you on' in new McSmart campaign via DDB Sydney
Jack Nunn: 'McSmart is a great deal and tapping into Macca’s fandom has been a great deal of fun.'
by Alisha Buaya – Feb 10, 2025
Snapchat partners with the NFL to launch Super Bowl LIX products and experiences
Snapchatters will engage with NFL content with AR Lenses, Live Jersey Lens and posts from creators.
by Alisha Buaya – Feb 10, 2025
Summer Treseder and Kate O'Loughlin join Wavemaker
James Boardman: 'They are part of a new generation of dynamic and award-winning strategists.'
by Alisha Buaya – Feb 10, 2025
Lyka launches the pawfect campaign with Alchemy One
Cara Sayer-Bourne: 'Working with the Lyka team, who are collaborative and data-driven, has allowed us to craft a strategic, creative, and impactful plan.'
by Alisha Buaya – Feb 9, 2025
Media Movers: Liz Hayes, ‘Ugly’ Phil O’Neil, Tanya Denning-Orman, Owen Wilson and Danny Celoni
Plus: Danny Celoni, Larissa Ozard, Ben Cousins, Clint Bauer and Erin Koedam.
by Alisha Buaya – Feb 8, 2025
Creative agency leaders reveal their takes on Super Bowl LIX ads
DDB Melbourne’s James Cowie, Snack Drawer’s Hannah McElhinney and Ryan Petie from Publicis Worldwide Australia share their thoughts on a selection of Super Bowl ads.
by Alisha Buaya – Feb 8, 2025
LinkedIn teams up with Mitch Churi on exploring job potential
Mitch Churi: 'I think what resonated with me the most was learning to trust your gut. Gutsy moves can turn out to be extremely rewarding – the world is your oyster, people!'
by Alisha Buaya – Feb 7, 2025
Example continues partnership with hospitality group Etymon
Adam Petta: 'Example’s unrivalled expertise and creative approach to help us build awareness and showcase our world-class venues.'
by Alisha Buaya – Feb 7, 2025
ACM launches Commercial Strategy Centre of Excellence and appoints leadership team
Jarrah Petzold: 'Establishing this new team reflects ACM’s commitment to driving growth and transformation of our business.'
by Alisha Buaya – Feb 7, 2025
Smith’s chips draws on celebrating all the simple joys via Special
Katherine Twomey: 'We’re looking forward to where this and future work can remind Aussies why they love Smith’s.'
by Alisha Buaya – Feb 7, 2025
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