Australia has secured its first Grand Prix at the 2026 Cannes Lions International Festival of Creativity, with Special Australia and Special US winning the Media Grand Prix for Uber Eats’ Build Your Own Super Bowl Commercial.
The campaign also picked up Gold in the Direct Lions, adding to Australia’s tally across Gold, Silver and Bronze Lions on day three of the festival.
READ MORE: Uber Eats wraps up Sydney and Brisbane in giant delivery bags
Media Lions Jury President Sindhuja Rai described the Uber Eats campaign as “modern marketing at its most transformative”, recognising its use of creativity, media and technology.
Special turns the Uber Eats app into a media platform
Special’s winning campaign transformed the Uber Eats app into an interactive entertainment platform during the Super Bowl.
Users could create their own Super Bowl ads featuring Hollywood celebrities, while unlocking offers throughout the experience. The work contributed to record-breaking Super Bowl sales for Uber Eats.
The Media Lions category awarded 45 Lions from 1,432 entries.
Leo Australia wins for Suncorp Insurance work
Leo Australia also secured Silver in Creative Data for Suncorp Insurance’s Haven, created with Hogarth Worldwide, Le Polish Bureau and OMD.
The campaign also picked up Bronze in Direct.
Haven used Suncorp Insurance data to create a digital platform offering risk assessments for all 11 million Australian homes.
The platform was designed to help homeowners better prepare for climate-related threats, including storms, bushfires and floods.
The Direct Lions category attracted 1,325 entries, with 42 Lions awarded.