Uber Eats has launched the latest instalment of its Get Almost, Almost Anything campaign in Australia, physically wrapping competitors’ out-of-home advertisements in Uber Eats bags across Sydney and Brisbane to highlight the breadth of its delivery offering.
The campaign, developed with creative agency Special and running from 1 June to 30 June 2026, sees Uber Eats bags placed over existing third-party outdoor advertisements in high-traffic locations.
Media agency EssenceMediacom and out-of-home operator JCDecaux produced the special builds.
The concept
The campaign’s premise centres on the observation that most outdoor advertisements promote products available through the Uber Eats platform.
By placing branded bags over existing ads, the execution transforms other brands’ media spend into a visual demonstration of Uber Eats’ catalogue.
The builds are running across high-traffic locations in Sydney and Brisbane throughout June.