ARN has appointed Lucy Formosa Morgan as Director of Sales Enablement, a newly created role designed to strengthen the network’s commercial capability and support growth.
Formosa Morgan joins with more than 25 years of media experience across agencies and publishers.
She was most recently Managing Director of MAGNA Global.
A newly created commercial role
In the new role, Formosa Morgan will lead ARN’s Sales Operations, Revenue and Yield, and Insights functions.
She will also head the network’s sales-specific training and development program in partnership with the People and Culture leadership group.
ARN said Formosa Morgan is recognised for leading large cross-functional teams, driving productivity and building high-performing cultures.
Her experience also spans simplifying transactional frameworks, improving operational efficiency and unlocking growth.
ARN on the appointment
Richard Hunwick, Chief Sales Officer, ARN
Richard Hunwick, Chief Sales Officer of ARN, said Formosa Morgan’s market reputation is “unparalleled.”
“Lucy’s reputation in market is unparalleled.
“She brings deep experience in organisational and operational excellence across complex businesses, along with strong skills in building negotiation and deal frameworks, refining systems and processes that deliver value, and embracing technology as a catalyst to empower teams.
“Working alongside our existing leaders, Lucy will further strengthen ARN’s culture of service excellence as we continue our ambition to be the market’s partner of choice.
“I’ve known Lucy for a long time, and I can’t wait to work with her directly.”
Formosa Morgan on joining ARN
Formosa Morgan said ARN’s ambition across audio, video, social and experience was a key drawcard.
“The media landscape is changing rapidly, and ARN’s ambition to create Australia’s leading entertainment company at the crossroads of audio, video, social and experience is what excites me.
“ARN has a bold vision for the future, and I’m looking forward to helping shape a business that is well positioned to build on the strong work already underway.”
Formosa Morgan begins the role immediately.
Top image: Lucy Formosa Morgan