Archie Rose appoints Cosmo5 for Australia and US media

Archie Rose Distilling Co. has appointed Cosmo5 Group to lead its brand-awareness media strategy, planning, and buying in Australia, and to support its expansion into the US.

Ryvalmedia, part of Cosmo5, will manage the account, working alongside the distiller’s in-house performance marketing team to connect brand advertising with customer-conversion activities.

The appointment follows Archie Rose’s 21 October launch of an updated core whisky range, created with co-owner Chris Hemsworth, and a global advertising campaign.

Ryvalmedia takes on US category brief

The remit includes building awareness of Australian whisky in the US, where Archie Rose is seeking to grow its business.

Ryvalmedia Sydney general manager Bianca Falloon said: “We’re incredibly excited to partner with Archie Rose, a brand renowned for its quality, innovation and craftsmanship. Their super premium and premium whisky range is already phenomenal; our role now is to grow the Australian Whisky category in the US and make Archie Rose the first brand Americans reach for”.

Archie Rose head of marketing Victoria Tulloch said the agency partnership would support the distiller’s international ambitions.

“We’ve got a massive job to do launching Australian whisky as a category in the U.S. and around the world, aided by our new ad campaign created together with Archie Rose co-owner Chris Hemsworth. We’re delighted to be partnering with Cosmo5 and Ryvalmedia, and their global teams to build a dynamic media plan that accelerates Archie Rose brand awareness with new global audiences and converts them to the uncompromising quality of Australian-grown and made whiskies.”

Hemsworth fronts global campaign

Hemsworth wrote and co-directed the new campaign film, appearing alongside his brother Luke Hemsworth. The campaign accompanies updates to Archie Rose’s three core whiskies.

Founded in Sydney in 2014 by Will Edwards, Archie Rose produces whisky, gin and vodka using locally sourced Australian ingredients. Hemsworth became a co-owner in 2026.

Its original Rosebery distillery also operates as a bar, cellar door and spirits experience venue.