Anytime Fitness partners with Adelaide Crows

Anytime Fitness Australia has partnered with the Adelaide Football Club as its exclusive gym partner and official 2026 Trade and Draft Partner.

Adelaide midfielder and vice-captain Alex Neal-Bullen has also been named an Anytime Fitness ambassador as part of the agreement.

Partnership rollout

Neal-Bullen will feature in Anytime Fitness’ “Train Like A” content series, showcasing his training, preparation and approach to competing at AFL level.

Anytime Fitness Australia managing director Simon Thompson said: “We’re incredibly proud to partner with the Adelaide Football Club - one of South Australia’s most iconic sporting organisations.

“We share a belief that strength extends far beyond game day and through this partnership we hope to inspire South Australians to move more, train with purpose and experience the lifelong benefits of strength training. With 52 Anytime Fitness clubs across the state, we’re excited to make that journey more accessible than ever.”

Anytime Fitness operates more than 630 clubs nationally and has 780,000 members, including 52 clubs across South Australia.

Adelaide Football Club CEO Tim Silvers said: “Health and wellbeing are at the heart of our club’s success, and Anytime Fitness Australia shares that same commitment to helping people become the best version of themselves.

“The partnership provides a great opportunity to inspire people to prioritise their own wellbeing."

Under the agreement, Anytime Fitness will receive LED and superscreen branding on Crows match days, social media integration and branding on the uniforms of Adelaide’s list management team during the 2026 Trade and Draft period.