AiMCO to host webinar for creators on safely discussing mental health content

AiMCO - Dr Louise La Sala and Alessia Allfree

The free webinar will be held on Thursday 20 June, 11am-12pm.

The Australian Influencer Marketing Council (AiMCO) is hosting a #chatsafe webinar for members, the latest in its series of education webinars. The most recent instalment is designed to support safe content creation around mental health experiences in influencer marketing.

The free AiMCO webinar, to be held on 20 June, will explore how creators can manage mental health conversations with their followers in a safe way through online conversations.

The webinar will feature #chatsafe Research Fellow Dr Louise La Sala, from Orygen, a not-for-profit Centre for Youth Mental Health at The University of Melbourne, and creator Alessia Allfree of @tazandalessia.

Dr La Sala will share the core pillars of the #chatsafe guidelines and how to use them to support safe content creation. #chatsafe was developed by Orygen as a young person’s guide to communicating safely online about mental health.
Allfree will speak about how she applied #chatsafe advice in content as part of a recent campaign that discussed topics including suicide and self-harm.

Patrick Whitnall, AiMCO managing director, said: “A growing number of creators today use their content to destigmatise conversations around mental health and help others by sharing their own experiences.

“They can often find themselves, however, being overwhelmed by requests for support, starting unsafe conversations amongst young people, or feeling triggered themselves by what they’ve shared.

“The latest AiMCO webinar will help creators navigate how to create safe mental health conversations using the #chatsafe guidelines, and is an opportunity for our members to gain valuable insights and actionable strategies for these important conversations.
“It is another demonstration of AiMCO’s commitment to educating our members to improve the professionalism of the influencer marketing industry,” he added.
The free webinar will be held on Thursday, 20 June from 11am – 12pm.
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Top Image: Dr Louise La Sala and Alessia Allfree

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