Vamp wins ChapStick Australia influencer brief

Influencer marketing agency Vamp has been appointed to handle creator and paid media activity for ChapStick in Australia, following a competitive pitch process.

The six-month engagement begins immediately, with Vamp tasked with delivering an integrated influencer programme designed to strengthen community engagement and brand awareness for the lip care brand locally.

READ MORE: Vamp joins TikTok’s marketing partner program

Strategic pitch clinches the deal

Vamp's appointment followed a comprehensive pitch response in which the agency broadened ChapStick's initial brief into a wider influencer and paid social strategy.

"Partnering with ChapStick in Australia to supercharge their creator marketing is very exciting," said Steve Wright, Chief Revenue Officer at Vamp.

"This win reflects the strength of our strategic and creative approach, designed to deliver real impact and value."

Helen Zhang, International Marketing Manager at ChapStick, said the brand was seeking a partner capable of modernising its approach to connecting with Australian audiences.

"ChapStick is an iconic global brand with a strong legacy, and we were looking for a partner who could help us evolve how we connect with audiences in Australia," said Zhang.

"Vamp stood out for their clarity of thinking and depth of insight, and their ability to translate our needs into a compelling influencer and paid media strategy."

Main image: The team at Vamp

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.