Omnicom Oceania transitions Hall & Partners to Perceptive across ANZ

Omnicom Oceania will transition Hall & Partners to the Perceptive brand across Australia and New Zealand as Perceptive expands into Australia.

The change forms part of Omnicom Oceania’s investment in Omnicom Intelligence, which brings together its data, research, technology and proprietary IP capabilities.

Jo Brockhurst has been appointed managing director of Perceptive Australia, while Daniel Shaw will continue as CEO of Perceptive across Australia and New Zealand and lead Omnicom Oceania’s Intelligence unit.

Leadership changes

Imogen Randell, who has led Hall & Partners Australia and Quantum Market Research, will step back from day-to-day operations and move into a senior advisory role working with key clients.

Hall & Partners and Perceptive clients will continue working with their existing teams after the transition, while gaining access to the broader Omnicom Intelligence offering.

Omnicom Oceania CEO Nick Garrett said the expansion aimed to give clients greater clarity and confidence in decision-making, while providing faster access to intelligence across the group.

“Perceptive strengthens our ability to bring that to clients across Australia and New Zealand, backed by the scale and connected capability of Omnicom Oceania,” Garrett said.

READ MORE: Omnicom to merge Mediahub and Hearts & Science globally

READ MORE: Mediaweek’s Newsmakers chats with six of Omnicom’s most powerful women

Intelligence offering expands

Perceptive and Quantum Market Research have more than 65 specialists across government, social, commercial and consumer research.

The wider Omnicom Intelligence operation has more than 150 specialists across Perceptive, Quantum, Omnicom Media’s intelligence units and TRKKN, supported by Acxiom’s data and identity capabilities.

Perceptive CEO Daniel Shaw said the expansion would give clients a more direct entry point into Omnicom Intelligence, bringing together human insight with identity, decisioning, activation and measurement.

Shaw said the aim was to turn more data and signals into measurable business growth, while helping clients “cut through complexity, understand what matters and move with conviction.”