Dulux Australia appoints Howatson+Company as creative agency of record

Dulux Australia has appointed Howatson+Company as its creative agency of record, expanding the independent agency's existing relationship with DuluxGroup.

The appointment will see Howatson+Company lead strategy, creative and production for the Dulux Australia brand. 

It follows the agency's work across other DuluxGroup brands including Selleys, Yates and Seasol International.

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Expanding the partnership

DuluxGroup Marketing Director Antoinette Tyrrell said the company had already seen the agency's capabilities across its portfolio.

"Having worked closely with the team at Howatson+Company across our Group flagship brands, we’ve seen first-hand the impact of their strategic and creative capability to help us deliver business goals. We’re looking forward to seeing them raise the bar even higher to help us build the next chapter of Dulux.”

The appointment expands Howatson+Company's role across the DuluxGroup portfolio.

Agency milestone

Howatson+Company Group Managing Director Renée Hyde said securing the Dulux account marked an important step in the partnership.

“Dulux is one of Australia’s most loved and iconic brands, and this is a wonderful next step in the partnership we have with DuluxGroup. To partner with them is a milestone for the agency, with many of us having a personal connection to the brand – we can’t wait to get started.”

The appointment is effective immediately.