Q Agency taps ex-Google Exec to lead AI push

Western Sydney-based Q Agency has appointed Brent Richardson as its first General Manager.

In the newly created role, Richardson will lead the agency's revenue growth and oversee the rollout of its AI product and service offering, launching in the coming months. He will also oversee the agency's client-base expansion.

The appointment follows a strong run for Q Agency, which has recently signed contracts with several major brands, including Local Agent Finder.

Richardson was previously the youngest account executive at Google North America and founded Sydney agency Enrichd Group, which worked with purpose-driven brands and not-for-profit organisations. 

Michael Noone, Q Agency Co-Founder and Managing Director, said: “We are thrilled to have someone of Brent’s calibre and expertise guiding the next phase of Q Agency. Brent has worked at the cutting edge of AI across his career, assisting companies and agencies to build partnerships and platforms that deliver measurable outcomes. His AI-led approach, big tech experience, and purpose-driven leadership, which directly aligns with our company values, will be critical as we focus on Q Agency’s future.”

Q Agency Technology Director, Josh Richardson, added: “Maximising AI within our business, and within our client work, is a priority for Q Agency in the coming months. Brent will be a key player in our AI transformation – his understanding of how technology and AI can enhance services, operations and customer experience will be invaluable as we look to turn AI into meaningful business outcomes.”

Richardson said of his new role: “I’ve spent my career dedicated to how technology, AI and cross-sector partnerships can help clients, education systems, governments and institutions deliver better outcomes at scale.

“I’ve always worked on a ‘purpose as a product’ philosophy, believing meaningful impact can be combined with marketing smarts to deliver results that truly matter. Q Agency shared that value proposition. That alignment, along with the agency’s ambitious growth plans, makes joining the business a natural next step in my career.”

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