Accenture Song joins IAB Australia and takes seat on Executive Technology Council

Accenture Song is the latest organisation to join IAB Australia, to help grow sustainable and diverse investment in digital advertising in Australia. 

The company will be represented on the IAB Australia Executive Technology Council by Nick Thomas, Principal Director of Commercial Investment and Operations, while Ryan Goldsworthy, Head of Data, Platforms and Performance, will join the IAB Australia Data Council.

Accenture Song is a tech-powered creative group that blends world-class marketing, design, and digital experiences to help companies grow. Embedded within the wider Accenture network, the group delivers enterprise-level digital transformations through brand and marketing; experience design; commerce and sales; and product and service innovation.

Nick Thomas, Principal Director, Commercial, Investment + Operations, Accenture Song ANZ said:

 “We’re excited to join IAB Australia because we don’t sit on the sidelines of where this industry goes next. There are massive shifts impacting business and we welcome the opportunity to be at the forefront of shaping what good looks like. 

"For us, this is about contributing to an industry that is more progressive, more accountable and ultimately delivers better outcomes for our clients.”

Ryan Goldsworthy, Head of Data, Platforms + Performance, Accenture Song ANZ said

“We’re at a point where data has the potential to fundamentally reshape how companies understand and serve their customers. There’s a need to challenge the assumptions and practices the industry has held, and to turn that progress into new opportunities for businesses. 

"I’m looking forward to bringing Accenture Song's expertise to push these important discussions forward.”

IAB Australia membership

All IAB Australia members contribute either through participation in Councils and Working Groups or as general members, providing a broad, collective voice to address key issues and challenges faced by the industry, by marketers and by the members’ own organisations. 

Their work includes helping set Australian-specific standards and guidelines, driving education initiatives and developing key industry resources.

Gai Le Roy, CEO of IAB Australia explained: 

“Accenture Song brings real depth in digital transformation, data, technology and media, along with a strong focus on measurement and AI. 

"That’s exactly where the industry is moving fastest right now, and where our councils and working groups are doing some of their most important work. 

"Nick and Ryan have made it clear they want to test old assumptions and help find better ways of doing things and we welcome that. They’ll add a lot to the IAB Australia community, and they’ll get plenty back from working with the full breadth of our members. 

"It is great to have them on board as members.”