Acast has announced a new multi-year partnership with Abbie Chatfield, bringing her podcast It’s A Lot back to the platform in an exclusive agreement.
The deal will see Acast host, distribute and monetise the podcast globally.
The show currently delivers more than 500,000 monthly listens and has generated nearly 40 million downloads since launching in 2020.
Hosted by Chatfield, It’s A Lot has developed into a platform that combines interviews, social commentary, and cultural discussion, with guests including Prime Minister Anthony Albanese during the federal election.
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Chatfield said: “I’m beyond excited to be back home working on It’s A Lot with Acast. I started my podcasting journey in 2019 at Acast with 0 listens, an at-home podcast set up and dodgy editing skills, and I’m so thrilled to be working together once again.
“This marks a pivotal moment in my podcasting career as I am taking my own podcasting business, taking my production into my own hands and going independent with the support of Acast sales. This is a perfect partnership for my next endeavour, and I’m honoured to re-join the Acast family.”
The agreement positions the podcast as an independent format, with Chatfield retaining creative and commercial control, supported by Acast’s sales and distribution infrastructure.
Abbie Chatfield.
Acast expands local network
The partnership adds to Acast’s Australian roster, which includes Casefile True Crime, Toni and Ryan and Hello Sport.
Guy Scott-Wilson, content director for Acast ANZ, said: “We loved working with Abbie when she launched It’s A Lot, and it’s been incredible watching her stratospheric rise over the last five years. It’s great to welcome her home as one of Australia’s most authentic and influential voices.
“By returning to Acast, It’s A Lot becomes a truly independent format. Abbie gets full commercial and creative control, and brands get a chance to integrate deeply with the community she has built, across all of the channels where Abbie shows up for them.”
Chatfield’s podcast is part of Acast’s broader strategy to grow its premium independent network and connect advertisers with established audiences across audio and social platforms.