Zitcha has announced its integration of Pinterest into its unified retail media platform, enabling brand advertisers to reach millions of Pinterest users in Australia and around the world, by leveraging retailers’ first-party data to effectively reach and track online purchases via closed-loop attribution.
Retail brand advertisers can use the features and large reach of Pinterest through the Zitcha platform, efficiently targeting shopper decision-making at the point of discovery, and driving incremental sales for their brands and retailers.
Pinterest users, called Pinners, go to the platform to find new ideas and inspiration which results in Pinterest ads earning two times higher return on advertising spend compared to other social media platforms. It has more than 440 million users globally, with seven million active users in Australia, 35% of which have an annual household income of over $140,000.
Troy Townsend, CEO, Zitcha added: “Pinterest advertising is a cost effective way to increase brand awareness and engagement, drive traffic and increase sales. By leveraging retailer’s first party data, brand advertisers can segment and target audiences and with closed-loop attribution to get a clear view of return on marketing spend. By integrating Pinterest into Zitcha, it’s now easier for retailers to activate this offsite media channel, creating a win-win for both retailers and brands. Zitcha continues to develop new opportunities for retail partners to maximise their onsite, offsite and in-store media channels and this is the latest exciting addition.”
MarketMedia, the retail media arm of The Warehouse Group, is the first New Zealand retail media network, and one of the first globally, to use the new program. MarketMedia enables suppliers and advertisers to directly connect with New Zealand’s largest integrated retail audience across The Warehouse, Noel Leeming, Warehouse Stationery, TheMarket and Torpedo7, and their online stores.
Jonathan Waecker, chief customer and sales officer of The Warehouse Group said: “As we continue to grow our MarketMedia retail media network in partnership with Zitcha, extending the offering to Pinterest is the next step to drive conversion from customers using Pinterest looking for inspirational ideas for their homes.
“Now our brand advertisers can easily connect with millions of Pinterest users through MarketMedia and Zitcha, leveraging data to effectively target audience segments and with closed-loop attribution, have full visibility on how their marketing investment delivers return on advertising spend. We are delighted to be one of the first retailers globally to offer this innovative retail media solution to add incremental revenue and engagement for brand advertisers.”