Wavemaker beat 19 teams to take the top spot in the 2025 Tour de SBS Agency Challenge.
The broadcaster‘s event, now in its 11th year, drew in 150 people from Sydney’s top media agencies at Hoops Capital East, Moore Park on Thursday.
The WPP Media agency secured the trophy as it dominated the three challenge stations based on SBS content and events.
One of the challenges saw participants ride on a stationary bike through a VR route based on the real race using indoor cycling software from Zwift.
The Alone Australia challenge saw participants complete survival-themed tasks in a wind-simulated arena.
Contestants had to zig zag a giant inflatable soccer ball through a course and finish with a big kick at the goal posts in the FIFA World Cup challenge.
Agency teams took part in the Tour de France challenge, which saw participants ride a stationary bike through a VR route based on the real race using indoor cycling software from Zwift.
That was followed by the Alone Australia challenge that saw participants complete survival-themed tasks in a wind-simulated arena.
Rounding out the event was FIFA World Cup challenge, where contestants had to zig zag a giant inflatable soccer ball through a course and finish with a big kick at the goal posts.
Innocean took second place
Omnicom’s Hearts & Science rounded out the top three.
Pearman Media took the title of best dressed for their creative T-shirts.
Wavemaker, won first place, followed by Innocean in second, and Hearts & Science in third. Pearman Media won best dressed for their creative T-shirt costumes.
Last year, EssenceMediacom was crowned the winner of the Tour de SBS agency challenge, besting PHD and Hearts & Science.
SBS’s broadcast of the Tour de France kicks off this Saturday July 5, live, free and exclusive on SBS and SBS On Demand.
Top image: Wavemaker