Seven continues on a mid-year revival driven by the same mix of winners it had last week. As we have noted before Big Brother on its own isn’t a winner other than in the younger demos.
However when mixed with Seven’s other programming strengths – breakfast, late afternoon, news and sport it makes a big difference to overall performance.
For week 25 the broadcaster has been able to claim Seven Network and Channel Seven wins 25-54, 16-39 and all people.
Nine was back in second place with a second successive week of primary share under 18%, its only two weeks of the year that low.
Less MasterChef has impacted 10’s share with the numbers down from six successive weeks over 14% to 12.1% for the primary channel last week.
A second winning week has seen year-on-year growth at the primary channel with 25-54 up 10.3% and 16-39 up 7.9%.\
In the key 25-54 demo Seven had six of the top 10 shows. Home and Away was TV’s #1 drama and Better Homes and Gardens was #1 lifestyle.
Outside of primetime Sunrise and The Chase continued their winning streaks.
Primary all people 20.1% (Last week 22.0%)
Network all people 29.5% (31.1%)
Multichannels 7TWO 3.4% (3.4%) 7mate 4.0% (4.2%) 7flix 2.1% (1.5%)
The Voice was able to claim #1 entertainment show for the week when using national numbers. However in metro markets MasterChef had the top three entertainment programs.
60 Minutes had a great week with an audience just short of 800,000 with its investigations into allegations of branch stacking by Adem Somyurek.
Primary all people 17.9% (Last week 17.4%)
Network all people 26.6% (26.0%)
Multichannels GO! 2.9% (2.9%), Gem 2.5% (2.5%), 9Life 2.0% (1.9%), 9Rush 1.3% (1.3%)
Only three episodes of MasterChef but the metro audiences were all close to 950,000 ranking the franchise #1 entertainment property of the week as the show won key demos.
Next best was Have You Been Paying Attention? which climbed back to 800,000.
Primary all people 12.1% (Last week 13.1%)
Network all people 18.6% (19.0%)
Multichannels 10 Bold 4.1% (3.7%), 10 Peach 2.4% (2.1%)
After 7pm News and 7.30, five other programs averaged over half a million during the week – Back Roads (682,000), Four Corners (531,000), Gardening Australia (530,000), The Weekly (513,000) and Media Watch (503,000).
Primary all people 12.1% (Last week 11.3%)
Network all people 16.8% (15.7%)
Multichannels Kids/Comedy 2.7% (2.7%), News 1.5% (1.4%), ME 0.4% (0.5%)
Who Do You Think You Are? was up slightly as the week’s best to 352,000.
Tony Robinson’s World by Rail was the other show over 300,000 with 325,000.
Primary all people 4.8% (Last week 4.8%)
Network all people 8.6% (8.3%)
Multichannels Viceland 1.3% (1.2%), Food 1.1% (1.1%), NITV 0.3% (0.2%), World Movies 1.0% (1.0%)