ViacomCBS invests another $100 million in move to become “new home of football”

viacomcbs football

• “Today marks a new era for Australian football.”

Last month, ViacomCBS Australia and New Zealand and the Australian Professional Leagues (APL) announced a landmark media partnership deal worth $200 million. The five-year agreement, which commences next season, aims to give Australian football the greatest reach it has ever had.

In a new announcement, ViacomCBS has spent another $100 million in a contract with Football Australia to secure more soccer broadcast rights. The deal will see all the Australian National Teams and the FFA Cup matches broadcast across Network 10 and the soon to be launched Paramount+.

The $100 million will be spread across a three year deal, and gives ViacomCBS the broadcast rights to all national teams (Socceroos, Westfield Matildas, Young Socceroos, Young Matildas, Joeys and Westfield Junior Matildas) owned or controlled by Football Australia, as well as AFC Asian Qualifiers – Road to Qatar, AFC Asian Cups and, other AFC tournaments until 31 December 2024.

Previously, Fox Sports held the broadcast rights to these matches.

Beverley McGarvey, chief content officer and executive vice president, ViacomCBS Australia and New Zealand, said: “Today marks a new era for Australian football. This landmark agreement gives all Australians access to more football than ever before.

“We are thrilled to partner with Football Australia and are proud to provide National Teams football and the FFA Cup unprecedented reach and exposure across our many platforms including on Network 10 and our new streaming service Paramount+.

“We will be showcasing all Socceroos, Westfield Matildas and FFA Cup matches, which not only complements our recently announced rights deal to broadcast every A-League and Westfield W-League match but reinforces our commitment to football in this country.”

Jarrod Villani, chief operating and commercial officer and executive vice president, ViacomCBS Australia and New Zealand said: “The announcement today really does mark a new era for Australian football and an era we are delighted to be a part of.

“This landmark deal further accelerates our strategy and commitment to broadcasting the sport to all Australians. The broad reach and exposure the sport, teams and players will receive, along with the wealth of programming opportunities across all our platforms, including those of our parent company ViacomCBS are unparalleled.

“But of course, the real winners here are the fans.

“We are looking forward to working with Football Australia and establishing one of the strongest sporting partnerships in the world.”

Under this agreement, the full suite of content that 10 ViacomCBS now owns the rights to are:

• Matildas Friendly Internationals (home and away)
• Socceroos Friendly Internationals (home and away) 
• U23 Men’s Friendly Internationals (home)

• Socceroos’ 2026 FIFA World Cup Asian Qualifier Round 2 matches (home)
• Other Football Australia controlled Youth National Teams matches (home)
• FIFA World Cup Qatar 2022 Asian Qualifiers – Round Three (including prospective Play-Off matches)
• AFC Asian Cup China 2023TM Finals 
• AFC Women’s Asian Cup India 2022TM Finals
• AFC U23 Asian Cup Finals 2022, 2024
• AFC Women’s Olympic Qualifying Tournament (Final Round) for Paris Olympics 2024
• AFC U20 Asian Cup Finals 2023
• AFC U17 Asian Cup Finals 2023
• AFC U20 Women’s Asian Cup Finals 2022 and 2024
• AFC U17 Women’s Asian Cup Finals 2022 and 2024
• AFC Futsal Asian Cup Finals 2022, 2024
• AFC Solidarity Cup 2024
• A-League Club Play-Off matches to enter FFA Cup Round of 32
• All FFA Cup matches played from Round of 32 onwards, including the Round of 16, Quarter Finals, Semi-Finals and the FFA Cup Final
• All non-Australian matches across AFC competitions, including Round 3 FIFA World Cup Qualifying matches and AFC Asian Cup matches

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