Tug announces appointment of Isabel Blanchard as paid media director


• Blanchard will lead the agency’s strategy and management of paid media clients

Tug Sydney has appointed Isabel Blanchard as paid media director, following continued new and organic growth.

Blanchard will lead strategy and management of the digital marketing agency’s paid media clients across search, social, display and video.

The newly appointed paid media director joins from Incubeta NMPI where she was senior account manager working on brands including Cue, Veronika Maine, Le Specs and Hanes Australasia.

Blanchard is an experienced digital marketing strategist. She has successfully leveraged B2B and B2C brands at agencies including NOVO Digital, Admatic, Syfr and Amobee.

Charlie Bacon, general manager of Tug Sydney, said: “Isabel has a broad depth of experience across all digital media platforms, in addition to a strong strategic and analytical understanding on how to best use paid media to deliver effective outcomes for our clients.”

“I welcome her to the team at an exciting time for the business as we continue to grow in Australia,” he added of Blanchard’s appointment.

Tug is a specialist in performance media and uses data, media, content and technology to optimise the digital marketing performance and return on investment for its clients.

Among their clients are WWF, Budget Direct, NobleOak, Compare the Market, Law Connect, GenesisCare and DHL.

Blanchard said of her new role at the digital marketing agency: “Tug has built a strong reputation for delivering effective digital marketing strategies that drive return on investment.

“I’m looking forward to bringing my experience to Tug and continuing to deliver for the brands we work with,” she added.

Tug combines media, technology and creative to deliver better results. The full-service digital performance marketing agency has roots in search engine marketing, means everything we do is measurable and accountable.

Tug’s offices in London, Berlin, Toronto and Sydney mix local capabilities with international scale to drive real business advantage for our clients.

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