Today the Brave has welcomed Hannah Lawson and Kate Idle to the agency.
Lawson and Idle join the independent agency fresh off the back of being named AWARD’s 2023 Emerging Creative Team of the Year. The creative duo will working alongside creative partners Jade Manning and Vince Osmond, the pair will bolster the full-service agency’s creative offering, working across clients including Zambrero, Carnival Cruise Line, HOYTS and the University of Sydney.
Jade Manning and Vince Osmond, creative partners at Today the Brave, said: “We’ve been admiring Hannah and Kate from afar for a while now, so we couldn’t be happier to have them join us. We’re going through an exciting period of growth at the moment, and with so many clients eager for brave, meaningful ideas, Hannah and Kate are a perfect fit.”
Joining from DDB Sydney, the copywriter and art director team bring over five years’ experience, having worked with significant clients such as McDonald’s, Westpac and Volkswagen. Most notably, the pair are responsible for McDonald’s award-winning Middle Child Campaign and the recent Westpac Banker and Referee NRL Sponsorship campaign.
Lawson said of the move: “We’re beyond excited to join the talented team at Today the Brave. We’ve watched TTB grow over the past year, so it’s pretty awesome to now be a part of it.”
Idle added: “The energy and drive that the team at TTB have is amazing. It’s a great opportunity to join such talented people and become a part of what they’re building.”
Since the indie agency entered the scene in 2022, Today the Brave has worked with clients including Fetch TV, Carnival Cruise Lines, True North, Zambrero, Coposit, News Corp, the University of Sydney, HOYTS, AMP North and Mercury Capital.
Today the Brave recently rolled out its multi-platform campaign with the message “Fetch is The Way to Watch. The timing has been chosen to coincide with the arrival of Telstra TV customers to the Fetch platform.
Top image: Kate Idle and Hannah Lawson