The Seven Network has announced that it will be the new home of The Voice Australia from 2021. Produced by ITV Studios Australia.
The 2021 season on Seven will be hosted by Sonia Kruger.
CEO and Managing Director James Warburton said: “This is a coup for Seven. Adding The Voice to our 2021 program slate is another brick in the wall of our content-led growth strategy of using proven, power formats. The Voice is a television megabrand that will deliver on our promise of more tentpoles, audience growth and consistency across the year. It is a strong performer in BVOD and will give audiences what they want: the world’s best television.”
Director of Programming, Angus Ross said: “The Voice remains the biggest entertainment show in Australia averaging over 1.5 million viewers each week – delivering on broadcast, demographics and streaming. We jumped at the opportunity to bring this juggernaut into Seven’s 2021 schedule. Our plans to supercharge the format are well underway.”
Speaking to Mediaweek last week Nine CEO Hugh Marks used The Voice as an example of expensive TV programming and said like any show in this environment it was under consideration: “The Voice is three times the cost per hour of something like The Block and maybe double the cost of an hour of something like Married at First Sight.
“It’s a world at the moment where every efficiency gain is necessary to continue to drive profitability. These are just decisions that we’re going to have to continue to look at.”
The format originated in the Netherlands in 2010 the program airs in 180 countries across every continent, including the nine seasons on Australian screens with a galaxy of superstar Coaches including Delta Goodrem, Keith Urban, Seal, The Madden Brothers, Ricky Martin, will.i.am, Kylie Minogue, Jessie J, Ronan Keating and Joe Jonas.
Seven said that the 2021 series will be reimagined to capture the spirit of the times with a new tighter format adapted for the latest viewing trends aimed to maintain the momentum of the past while injecting a dynamic pace.
“We’re accustomed to working with some of the best production studios in the country to deliver refreshed formats that have new life breathed into them,” said Angus Ross. “We’ve done it with Big Brother and Farmer Wants a Wife this year – and we couldn’t resist the opportunity to responsibly reimagine the format for The Voice 2021. We’ll deliver an established franchise ramped up for newer and bigger audiences, in a lean production format that speaks to modern viewers.”
David Mott, CEO and Managing Director of ITV Studios Australia said: “This is truly a significant day. It is the beginning of a new era of The Voice in Australia which is still the biggest entertainment brand globally. Seven did not hesitate in securing the rights when this opportunity came up and we cannot wait to get cracking on the series for 2021… and to welcome Sonia back to the biggest entertainment stage on Australian television.”