The New York Times Company appoints WeThinkMedia for ad sales in Australia

The WeThinkMedia relationship will be overseen by Singapore-based Tom Armstrong.

The New York Times Company has announced the appointment of media representation agency WeThinkMedia to represent its advertising business in Australia.

The strategic appointment follows the continued success of robust coverage expansion efforts in the region, which have focused on global issues that deeply affect readers there, including climate change, migration, gender and international politics and economics.

The WeThinkMedia relationship will be overseen by Singapore-based Tom Armstrong (pictured), vice president, advertising for The New York Times, Asia Pacific. Armstrong is a former chief revenue officer at Fairfax Media.

WeThinkMedia will be responsible for all advertising in the region, including print, digital, branded content, programmatic and events.

On the appointment, Armstrong said, “Australia is an exciting opportunity for The New York Times. Since we began expanding our coverage of the region, our audience has grown rapidly. Readership is up more than 30% and our subscriber base has more than doubled over the past year. As we continue to grow, it is important to have our advertising business represented by an agency with the local expertise and thorough understanding of both the market and key advertisers. We are thrilled to work with WeThinkMedia as an integral part of our overall expansion in the region.”

Peter Wiltshire, founder and director, WeThinkMedia, said, “The New York Times reader is part of an uniquely engaged, globally conscious audience that strongly values high-quality journalism. We are at the charge of an incredible opportunity for local Australian advertisers to reach this substantial breadth of dedicated and internationally focused readers. Our industrious team is already in the market presenting opportunities and discussing custom strategies for individual client needs.”

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