Tapt Media has appointed Brisbane Sales Director Michael “MG” Graham to the newly created role of National Trading Director.
Graham will take on the national role immediately while continuing in his current position leading the Brisbane sales team.
The company said the role was created to support the pricing and packaging of inventory across broadcast and digital platforms.
National trading remit
In the new position, Graham will work with State Sales Directors and the digital, traffic, commerce, and sports and commercial partnerships teams.
He will also oversee consortium arrangements and work with the digital team on cross-platform buying.
Tapt Media said a key focus of the role would be the trading of live radio spots.
Tapt Media Chief Commercial Officer Brian Gallagher said the new structure would support the company’s sales teams.
“The structure MG is introducing will directly support our front-line sales teams, putting us in a prime position to grow both our revenue and our market share. We offer our full support and congratulations to MG as he takes on this crucial national brief”, Gallagher said.
Audio growth focus
Graham said the company was well-positioned in the audio market.
“Tapt Media is well-positioned to lead the continued growth in audio and ensure we provide market-leading solutions for our partners via considered and results-driven trading outcomes,” Graham said.
“I’m excited about the opportunity to contribute to our trading strategy and maximise our revenue potential, particularly with our Premium offering and the ever-evolving collaboration with our full suite of audio products.”
Tapt Media operates radio stations, including 2GB, 3AW, 4BC, and 6PR, as well as podcasts.
Main image: Michael Graham