Zenith
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Zenith forecasts ad spend to rise by 3.3% in 2018 to $16.7b
• Personal and targeted communication is driving ad growth
by Mediaweek Admin – Dec 5, 2018
10 Upfronts: Starcom, Zenith & Amplifi on 10’s rebrand, programming
"It was refreshing to see a year’s worth of content planned out to address a 50-week schedule."
by Mediaweek Admin – Nov 2, 2018
Joshua Lee named head of digital for Zenith Melbourne
Lee was previously group investment director with Amplifi.
by Mediaweek Admin – Oct 11, 2018
Zenith marks three decades
Zenith became the first media agency to launch in many of the key markets around the world
by Mediaweek Admin – Oct 10, 2018
Zenith’s advertising expenditure forecast: Spend for paid search and social media to grow
In Australia, search (including directories) spend will grow an average 4% per year over the next three years.
by Mediaweek Admin – Sep 26, 2018
Zenith Brisbane appoints Megan Elliott as Group Business Director
Elliott will work on key clients Lite n’ Easy and Brisbane City Council.
by Mediaweek Admin – Jul 12, 2018
Zenith: FIFA World Cup in Russia will add US$2.4b to the global ad market
Get ready for hype about the size of the global TV audience!
by Mediaweek Admin – Jun 8, 2018
Geraldine McDonagh leaves Zenith Sydney, Mark Johnson promoted
McDonagh will leave the agency on June 28.
by Mediaweek Admin – Jun 5, 2018
Media Consumption Forecast: The rise of mobile forcing brands to transform media planning
Zenith CEO Nickie Scriven: 'Marketers need to focus on how their ecosystems are optimised.'
by Mediaweek Admin – May 29, 2018
Zenith Australia names Warwick Taylor as Brisbane General Manager
Taylor brings more than 17 years’ experience working in senior media roles.
by Mediaweek Admin – May 29, 2018
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