Zenith
Showing 51 - 60 of 95 results
Zenith: Video adspend will achieve stability this year despite pandemic
• Zenith forecasts video entertainment advertising will shrink by just 0.2% in 2020
by Mediaweek Admin – Nov 3, 2020
Zenith promotes for new role of national head of digital & data
Lee has been elevated from his current position as head of digital in Melbourne.
by Mediaweek Admin – Oct 29, 2020
Zenith ad spend forecast: 11% decline expected in Australia for 2020
• Global advertising expenditure will shrink 9.1% in 2020
by Mediaweek Admin – Jul 28, 2020
Megan Kay promoted to Melbourne MD role at Zenith Australia
• Zenith Australia CEO, Nickie Scriven, comments
by Mediaweek Admin – Feb 12, 2020
Zenith Forecasts: E-commerce and premium digital media to drive beauty adspend recovery
• Online brand building compensates for declining TV and magazine audiences
by Mediaweek Admin – Nov 11, 2019
Zenith forecast: Social overtakes print to be third-largest ad channel
• Overall, Zenith forecasts that global adspend will grow by 4.4%
by Mediaweek Admin – Oct 8, 2019
Zenith: Online video consumption heading towards 100 minutes
• Australians young and old consuming much more video
by Mediaweek Admin – Sep 17, 2019
Zenith appoints Kim Xavier as national head of insights
• Xavier was previously head of shopper insights for Coles Supermarkets, Coles Express and Coles Liquor
by Mediaweek Admin – Aug 27, 2019
Zenith: Healthcare brands’ adspend growth held back by rising costs
• Healthcare advertisers forecast to move further into digital advertising
by Mediaweek Admin – Aug 6, 2019
Internet advertising will exceed half of global adspend in 2021
• As internet ad market matures, growth to slow from 17% to 9%
by Mediaweek Admin – Jul 9, 2019
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