Zenith says the approach has three key client benefits
Kay joined Zenith in 2015
The new leadership will be responsible for driving growth and innovation of their respective media brands
Meanwhile social media advertising is catching up with newspapers
Mobile advertising will overtake desktop advertising in 2017
Australian advertising market remains in positive growth in 2016 at +3.2%
Alphabet – Google’s holding company – has increased its lead as the world’s largest media owner
