• Personal and targeted communication is driving ad growth
"It was refreshing to see a year’s worth of content planned out to address a 50-week schedule."
Lee was previously group investment director with Amplifi.
Zenith became the first media agency to launch in many of the key markets around the world
In Australia, search (including directories) spend will grow an average 4% per year over the next three years.
Elliott will work on key clients Lite n’ Easy and Brisbane City Council.
Get ready for hype about the size of the global TV audience!
McDonagh will leave the agency on June 28.
Zenith CEO Nickie Scriven: 'Marketers need to focus on how their ecosystems are optimised.'
Taylor brings more than 17 years’ experience working in senior media roles.
• Global advertising confidence rising rapidly, 4.6% growth forecast for 2018
Karen Halligan is a former managing director of Zenith
Both appointments are effective from January 2018
Programmatic trading has evolved far from its roots
