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Meeting of the Minds: Wavemaker Adelaide's Brooke Major and Hussain Chaudry
Agencies

Meeting of the Minds: Wavemaker Adelaide's Brooke Major and Hussain Chaudry

Major and Chaudry share their perspectives, thoughts and opinions

by Alisha Buaya – Apr 11, 2023

GroupM brings total TV measurement to addressable TV with Finecast and Wavemaker
Agencies

GroupM brings total TV measurement to addressable TV with Finecast and Wavemaker

This capability enables brands to assess Total TV reach by combining Finecast BVOD with Linear TV campaigns

by Mediaweek Admin – Apr 3, 2023

GroupM's Wavemaker blows out five birthday candles
Agencies

GroupM's Wavemaker blows out five birthday candles

The agency formed from the merger of agency brands, MEC and Maxus, in 2018

by Mediaweek Admin – Feb 9, 2023

Wavemaker Melbourne welcomes Matt Hofmeyer as client managing partner
Agencies

Wavemaker Melbourne welcomes Matt Hofmeyer as client managing partner

Homeyer returns to Australia from his current role as managing director of Wavemaker Hong Kong

by Mediaweek Admin – Jan 23, 2023

Media agencies reflect on the successes and challenges of 2022 and their outlook for 2023
Agencies

Media agencies reflect on the successes and challenges of 2022 and their outlook for 2023

Mediaweek spoke with leaders from media agencies to get their reflections on 2022 and their outlook for the agency in the year ahead.

by Alisha Buaya – Dec 14, 2022

Hall of Good inductees revealed at UnLtd: Big Dream
Agencies

Hall of Good inductees revealed at UnLtd: Big Dream

Initiative and The Hallway were among the inductees

by Mediaweek Admin – Nov 14, 2022

GroupM creates client coalition for media decarbonisation and welcome global advertisers
Agencies

GroupM creates client coalition for media decarbonisation and welcome global advertisers

The establishment of the coalition follows the proposed global framework for measuring ad-based carbon emissions

by Mediaweek Admin – Nov 11, 2022

COMvergence and RECMA's new business rankings reveal top agencies
Agencies

COMvergence and RECMA's new business rankings reveal top agencies

The new business rankings have revealed the agencies that have shown strong performance over the past 12 months

by Mediaweek Admin – Nov 2, 2022

Nine Upfront 2023: Wavemaker, Audience Precision and Carat on Nine's new announcements
Agencies

Nine Upfront 2023: Wavemaker, Audience Precision and Carat on Nine's new announcements

• They shared their thoughts on the big selling points and what it means for advertising spend

by Alisha Buaya – Sep 15, 2022

Wavemaker to continue $50 million partnership with Mondelez in Australia
Agencies

Wavemaker to continue $50 million partnership with Mondelez in Australia

• Wavemaker first won the account in 2018 taking over from Mindshare

by Mediaweek Admin – Aug 18, 2022

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